Authority and Trustrank

Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

The 7 Most Pressing Reasons to Control Google & Search not SEO

The 7 Most Pressing Reasons to Control Google & Search not SEO

Google? “City gate, Dali” is a Creative Commons licensed image by Alexandra Moss A recent anonymous posting on Techcrunch proposes the regulation of Search Engine Marketing and SEO. At least in the headline. Actually the article deals with the urgent…

Matt Cutts Acknowledges SEO 2.0 Tactic of Linking Out as Ranking Factor (Nofollow is Dead)

Matt Cutts Acknowledges SEO 2.0 Tactic of Linking Out as Ranking Factor (Nofollow is Dead)

Finally Matt Cutts of Google has acknowledged one of the most used SEO 2.0 tactics, linking out, as an important ranking factor. Matt Cutts of Google is seldom relevant to the practice of SEO 2.0. In contrast SEO 1.0 practitioners…

Where’s the Positivity in the SEO Industry: We’re no Criminals

Where’s the Positivity in the SEO Industry: We’re no Criminals

One of the greatest things about the international blogosphere is its self improvement part. You have lots of outstanding positivity spirituality productivity blogs out there. You don’t have them in German in contrast. I love to read self improvement blogs…

Bing FAIL

Bing FAIL

Bing FAIL: This will be a short post, like the headline already suggests. You know, after the disastrous performance of Wolfram Alpha which was falsely hailed as Google competition I’m not really in the mood to rant again. I will…

Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google

Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google

Wolfram Alpha is the new overhyped “Google killer” on the block. It’s allegedly a search engine. Do you remember the last few much hyped Google killers in the search arena? Not? Well, I do. Wikia has been discontinued after just…

Why Image Optimization is Important for Blogs

Today, instead of explaining why image optimization is important for blogs I will simply demonstrate it. These are the top 12 search referers this month on SEO 2.0: Search Term Source (Google) alone image search fake image search fakes image…

10 Christmas No-Nos for SEO Specialists to Avoid at all Costs

10 Christmas No-Nos for SEO Specialists to Avoid at all Costs

CC: Santa chucks the finger by BoSoxBrent. It’s this dreaded season again and all of us in the SEO industry will have to endure humiliations we have to face each year. To lessen the impact of the Christmas SEO woes…

The 10 Simplest Website Tweaks for Designers to Get More Clients

The 10 Simplest Website Tweaks for Designers to Get More Clients

* Are you a graphic, industrial or web designer? Do you want your website to look good? Do you ignore, hate or forget SEO and usability? Well, I can help. Designers often do not implement the simplest website tweaks and…

SearchWiki: Power to the People! Great News for SEO 2.0

SearchWiki: Power to the People! Great News for SEO 2.0

These are the Google results for SEO I want to see, but Google SearchWiki doesn’t want me to keep. Most of you have noticed by now, Google has introduced a new set of features to its search called SearchWiki. It’s…

Web Success Without SEO Works: How I Entered the Top 10 for SEO Blog

Web Success Without SEO Works: How I Entered the Top 10 for SEO Blog

When I started this blog – SEO 2.0 – I proclaimed that SEO is dead and that you don’t need it anymore to succeed on the Web. Moreover I proclaimed a new kind of SEO, SEO 2.0 which works almost…

SEO Company, SEO and Search Engine Optimization Google Results Are a Disgrace

SEO Company, SEO and Search Engine Optimization Google Results Are a Disgrace

cc: Magic movement by Gojca. The SEO industry is outraged about search engine optimization leading figure Rand Fishkin of SEOmoz calling the Google (and Yahoo) results for “SEO company” an embarrassment. The main problem about that post seems to be…

7 SEO 2.0 Lessons: SEO for Humans Instead of Spiders is Not About Google and “Content is King”

7 SEO 2.0 Lessons: SEO for Humans Instead of Spiders is Not About Google and “Content is King”

Spider, really your preferred audience? Source. For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on webmasters to make their pages spider-friendly. To be honest I don’t like big Google and…

Top 10 Firefox Extensions for Search, Website Optimization and SEO I Use

Top 10 Firefox Extensions for Search, Website Optimization and SEO I Use

Besides using such obvious Firefox add-ons and toolbars like those for StumbleUpon, Delicious and Browzmi (the StumbleUpon, Twitter & Mixx combination on steroids) what does a holistic SEO 2.0 aficionado like Tad Chef use daily or very often? Here are…

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

Suicide by frozi. I’m shocked! Not only do bloggers waste time with meta tags although most of them are worthless for Google, bloggers hurt themselves using meta tags. It does not get better it seems it gets worse. Lately more…

10 Scariest and Most Annoying Facts about Google Chrome

10 Scariest and Most Annoying Facts about Google Chrome

Privacy Invaders by Lulu Vision. Yesterday I wrote that Google Chrome is not a good idea (it got 100 diggs in 3,5 hours btw. to be buried at 120). I tested Google’s new browser nonetheless and even before I could…

7 Reasons Why Google Chrome, the New Google Browser is a Bad Idea

7 Reasons Why Google Chrome, the New Google Browser is a Bad Idea

Help the homeless by balakov. Do you remember the browser wars? No, not Star Wars, the browser wars. In the prehistoric era of the Web we had Netscape Navigators which guided us through the World Wide Wait. Netscape 2, 3…

10 Google Operators for Advanced Search I Use Daily (and You Should Too)

While using Google not only as a searcher but also as a search engine aka website optimizer I apply so called advanced search operators which in fact aren’t that advanced once you know them. Still most people don’t use them….

Google Suggest Effects on SEO, Search Usage and Business Predictions

Google Suggest Effects on SEO, Search Usage and Business Predictions

Who the hell is the Gossip Girl? Google Suggest, a former Google Labs feature, that offers searchers possible search queries based on the number of searches and findings, has been rolled out. Ever since the SEO community is buzzing around…

Yahoo Search Results Total Crap Now

Yahoo Search Results Total Crap Now

SEO 2.0 rankings for SEO 2.0 in the last 12 weeks, Raven SEO Tools chart. Just recently Yahoo updated their Index to offer “more relevant results” which allegedly are “more like Google“. I was amazed to find out that the…