Are Category Keywords in the URL a Significant Ranking Signal Now?

Are Category Keywords in the URL a Significant Ranking Signal Now?

Above: Not personalized search results for the query [content strategy mistakes]. I rank at #7. Look who ranks at #2 and #4. While trying to assess the impact of stolen and otherwise copied content on my rankings here on the…

Does Google Index Your robots.txt?

Does Google Index Your robots.txt?

This is a guest post by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef. robots.txt, a protocol that helps search engines to find out which part of a website should not be included in its…

How Does Google+ Add to Your Social Media Strategy?

How Does Google+ Add to Your Social Media Strategy?

* Wow. Awesome! After just a dozen of tries I could sign up for Google+! Sadly it happened on late Friday so that I ended up trying it out on the weekend. You know I hate working on the weekend…

Where to Buy Links? Turkey!

Where to Buy Links? Turkey!

Link building or attracting links is quite hard these days. Most people are looking for short cuts like paid links in spite of them being outside the Google Webmaster Guidelines. While some big brands may get away with paid links…

Why Click the Google +1 Button on Websites Instead of Liking or Tweeting Them?

Why Click the Google +1 Button on Websites Instead of Liking or Tweeting Them?

Image: This is how logged out Google users see Google +1 votes. They display only on the first result. When Google initially introduced the Google +1 feature for search results many people in the SEO industry and beyond argued that…

Run DMC and Google Want You to “Keep it Fresh”

Run DMC and Google Want You to “Keep it Fresh”

* Whether you’re spitting rhymes about gold chains and Adidas kicks, or shaping your web strategy, one thing is essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems nowadays, the Google team wants…

Who is Your Competition on the Web?

Who is Your Competition on the Web?

Usually when people refer to their competitors they name a few businesses from the same industry who sell the same products or services as them. This might be true for the offline world but on the Web there are much…

Google Buys Links with Hidden Anchor Text

Google Buys Links with Hidden Anchor Text

m4s0n501 I was awestruck today when I noticed that the perhaps most important German blogging conference re:publica sells high PageRank links. Paid links are forbidden by the Google Webmaster Guidelines since 2007 and Google has repeatedly asked webmasters to report…

Google +1: The New SearchWiki?

Google +1: The New SearchWiki?

2.5 Years ago I hailed the new search results customization feature by Google called SearchWiki. I loved it in spite of it being broken from the start. Nonetheless the sheer possibilities once it worked were exactly what I needed to…

CSS Tricks for Better SEO

CSS Tricks for Better SEO

* As most of us know it is often really difficult to build websites for both the user and Google. Google still needs to be assisted in finding and assessing a website’s worth to such an extent that it can…

‘SEO is Dead’ is Dead

‘SEO is Dead’ is Dead

Diamond Skull by Damien Hirst. Image by Aaron Weber. Recently a post titled “How SEO is breaking the web (and killing Google)” has garnered almost 200 tweets. While I assume that many of them were automated tweets from accounts retweeting everything…

10 Internet Legends Everybody Should Know

You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place, mostly where people use to meet for small talk, thus “urban”. The Internet is even worse when…

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords

It’s always fascinating to see how Google treats SEO techniques that have gone main stream. Basically Google often uses filters on them. Of course many people out there abuse SEO techniques once they know they work. So called anchor text…

Software for SEO: Tools, Why & How to Track Rankings in a Personalized Search World

Software for SEO: Tools, Why & How to Track Rankings in a Personalized Search World

Actual rankings in Google Webmaster Tools. Here the query seo blog and the number of impressions for my blog. When it comes to software for SEO many people in the SEO industry cry foul. Others try to sell you software…

DIYSEO Interview with Patrick Gavin

DIYSEO Interview with Patrick Gavin

This week SEO industry veterans Patrick Gavin, most known for launching Text Link Ads a few years ago, and Andy Hagans have launched a new major project. It’s called DIYSEO and is a new kind of SEO software or actually…

Image SEO for Photographers and Other Visual Artists

Photographing the Photographer by Naixn. Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big…

SEO Test: Default Personalized Search is a Myth – It Doesn’t Work

During the recent three weeks I have performed a very simple SEO test to determine the influence of the newly introduced personalized search feature by Google. This one allegedly works with cookies only and it personalizes your search results by…

10 New Google Personal Search Blogging, Social Media & SEO Tactics

10 New Google Personal Search Blogging, Social Media & SEO Tactics

Image: Trust by notsogoodphotography The new by default personalized search by Google is a big paradigm shift in SEO. Yesterday I wrote about the changes personal search will bring for blogging, social media, SEO etc. I prefer to call it…

12 Effects Google Personal Search Will Have on SEO, Blogging, Social Media and the Web as Whole

12 Effects Google Personal Search Will Have on SEO, Blogging, Social Media and the Web as Whole

Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. So most people won’t opt out or even…

Google Indexes Twitter Links

How to get Indexed by Google in 2009? Just use Twitter. This is no joke. I ran a test on Twitter to find out whether Google indexes Twitter links and surprise, surprise it does. Of course Google can’t ignore Twitter,…