The Web Blooms Again: How the Likes of Ello & DuckDuckGo Can Save Our Souls

The Web Blooms Again: How the Likes of Ello & DuckDuckGo Can Save Our Souls

When I started out on the Web in the late nineties it was full of enthusiasm and limitless possibilities. It was about equality, opportunity and technological utopia. Today corporate interests run paramount with gatekeepers like Google, Facebook, Apple building their own private Internet gated communities.

Hyperbole is Dead or Writing for Trust

Hyperbole is Dead or Writing for Trust

* The excessive use of superlatives and hyperbole in blogging today leads to such an over-saturation that you actually lose parts of your audience when doing it. Can you write attractively without exaggeration and cheap special effects so that you…

Google Sells Endorsements to SEO Agencies

Google Sells Endorsements to SEO Agencies

Last time I have written about Google on this blog I promised to be more positive about the search-monopolist mega-corporation advertising company. You know, it’s not easy for me after all the issues I had with Google. Nonetheless this time…

10 Things the Unnatural Links Penalty Taught me About Google and SEO

10 Things the Unnatural Links Penalty Taught me About Google and SEO

I didn’t expect to get penalized for unnatural links at all, that’s why I noticed it very late. Also the whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least. Here are the…

Reshare This if You Love Your Mother!

Reshare This if You Love Your Mother!

I know I’m a bit late for Mother’s Day. I love my mother every day though. Do you? In case you love your mother reshare this! Now, who will say “no” and refrain from resharing? Many people will feel compelled…

Here Comes the Future: Teaching Social Media

Here Comes the Future: Teaching Social Media

* “Here Comes the Future: Teaching Social Media” is a guest post by Dustin Verburg. I added the image and text decoration like bold, italics, paragraphs, citations and lists. I recently read an article about a lawmaker in Trenton, NJ…

How to Use the Google Disavow Tool for NOT Against Negative SEO

How to Use the Google Disavow Tool for NOT Against Negative SEO

* Google first created the problem of so called negative SEO by taking “manual action” on links webmasters have no control over. Instead of just discounting “unnatural links” pointing to a site Google will make you responsible for them even…

Unnatural Links: What is the Purpose of the Google FUD Campaign?

Unnatural Links: What is the Purpose of the Google FUD Campaign?

* Google has been sending out “unnatural links” warnings for some time. At first they meant you got penalized in Google search and thus you lost your rankings. Lately they have been sending out even more of the cryptic messages,…

Just Say No to Google Opportunism

Just Say No to Google Opportunism

* In a recent post Hugo Guzman, whom I consider both a great guy and a knowledge SEO expert, has written a very disappointing article called “Just Say No to Google Bashing“. It’s a reaction to the outcry against turning…

7 Business & Blogging Clues a Puppy Can Teach You

7 Business & Blogging Clues a Puppy Can Teach You

Border Collie puppy Tess by hoyasmeg. As noted before, in 2009 I didn’t spend as much time with my business of blogging as usually because I had to take care of a puppy. The funny thing is in German (remember,…

7 Rules of Ethical SEO You Ignore Probably as a White Hat

7 Rules of Ethical SEO You Ignore Probably as a White Hat

* What is ethics all about? Ethics often consists of unwritten rules. Those rules – while not being official state laws or beyond them – allow us to live together in peace and prosperity. While laws and religions prevent us…

10 Commandments of Business Blogging

10 Commandments of Business Blogging

Whatever you do, you need passion, image by fatboyke What exactly is business blogging? To me, at least in this post, it applies to any blogging attempt that is motivated by the advance of any business or marketing endeavor. It…

15 Ways of Disagreeing with Style

Quite often I am subject to or part of some major disagreements and heated debates online. This is partly due to the rapid spread of my SEO 2.0 ideas. People just can’t ignore them anymore. While I am in Internet…

Link Bait Sucks, Users Are Not Fish

Link Bait Sucks, Users Are Not Fish

* OK, link bait sucks predominantly as a term but not completely as a tactic. Nonetheless there are certain aspects of link bait (or linkbait in one word) that really make this SEO 2.0 technique obnoxious in some cases. No…