Are You a Poet, Artist, Designer, Content Creator or Bot?

Are You a Poet, Artist, Designer, Content Creator or Bot?

* The technocratic term content signifies the lowest common denominator of writing, photography or graphic design. Whatever you put into an empty shell, it will be its content according to the broadest definition. Now that leading news agencies start using…

Explaining SEO to Mere Mortals with Common Words

Explaining SEO to Mere Mortals with Common Words

* Recently I have published a post on my biggest mistakes of the last decade. One of them was sticking to the cryptic SEO acronym itself. Mere mortals still don’t know what SEO means let alone how it works. Why…

SEO 2.0 Tools and Resources from the Ebook – Part 2 of 3

As mentioned in the first part of my SEO 2.0 tools and resources from the upcoming ebook of the same name I have split the list with way too many links into three parts. This is part two. Again this…

SEO 2.0 Tools and Resources from the Ebook – Part 1 of 3

As you might have already know I have been preparing the SEO 2.0 ebook for more than a year by now. I am aware that it’s a long time to wait and that I also have less time to write…

Review: 4 New Online SEO Tools to Try in 2014

Review: 4 New Online SEO Tools to Try in 2014

* Wow. It’s 2014 already. I started practicing SEO consciously 10 years ago. Despite all the nonsense we have been hearing from publicity hungry mainstream media SEO is growing, at least judging from the plethora of in many cases new…

SEO vs SEO 2.0: Top 15 Differences

SEO vs SEO 2.0: Top 15 Differences

* What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0 or in other words old school and modern SEO: SEO SEO 2.0 Link building as in manually adding them by submitting static websites…

Improving Productivity While Working Fewer Hours

Improving Productivity While Working Fewer Hours

* You have probably heard the “work smarter not harder” thing a few times haven’t you? Unless of course you have never read about productivity. It’s true. As I got older and the blogging, social media and search industries more…

Optimization is NOT “Just Marketing”

Optimization is NOT “Just Marketing”

* There are a lot of articles recently telling us that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of digital, internet, inbound or content marketing. I’m really tired of reading this cliché….

The Perfect Outreach Message Example

The Perfect Outreach Message Example

* Recently an outreach message that I got has not only worked immediately but it was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now that outreach…

Why and How to Add nofollow When Linking Google Sites

Why and How to Add nofollow When Linking Google Sites

In one of my recent posts I threatened Google with symbolic retaliation for their ruthless attacks on webmasters and the open Web. My idea back then was still somehow metaphorical. I said I will “nofollow” Google that is devalue outgoing…

SEO is Alive!

SEO is Alive!

* When I started out this blog over 6 years ago I said what nowadays is almost a running gag: “SEO is dead“. So you could assume I am the most unlikely person to tell you that SEO is alive….

Content Can’t Heal AIDS

Content Can’t Heal AIDS

* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can SMBs do that don’t have a team…

Broken Social Media: Anti-Social Sites vs Alternatives

Broken Social Media: Anti-Social Sites vs Alternatives

* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. So you not only waste your time using them you also get viciously…

Easy Broken Link Outreach Using the Free SEO Crawler

Easy Broken Link Outreach Using the Free SEO Crawler

* This is a post I have written on behalf of SERPs.com on a third party site that vanished ever since. It’s too valuable to get lost in my opinion. For years I have been looking for a both easy…

Quality Sites Are the New Links and Santa Exists

Quality Sites Are the New Links and Santa Exists

* Accordingly to Google and Search Engine Land the decade old practice of link building has just been replaced by “building quality sites”. No, that’s not a joke. This is official: “In general, webmasters can improve the rank of their…

Reshare This if You Love Your Mother!

Reshare This if You Love Your Mother!

I know I’m a bit late for Mother’s Day. I love my mother every day though. Do you? In case you love your mother reshare this! Now, who will say “no” and refrain from resharing? Many people will feel compelled…

Simplicity

Simplicity

* Simplicity is the ultimate (form of) sophistication – Leonardo da Vinci When it comes to design or self improvement – two topics I follow in my free time – simplicity is widely accepted as the path to success. When…

Training in Winter

Training in Winter

* Some of you may remember that I have started training parkour some time ago. It made me not only 200% healthier over the recent years (I feel 10 years younger by now) it also inspired me in other areas…

What’s Your Message?

What’s Your Message?

* The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the new “content is king” and “content marketing” craze is that it focuses on…