PageRank Superstition: 200+ Signals Are Not One Google Juice

PageRank Superstition: 200+ Signals Are Not One Google Juice

* There is no hidden Google juice that miraculously determines the ranking in Google’s results like some bloggers claim. It’s not 1998 anymore. A few months ago Google disclosed to the New York Times that about 200+ so called “signals”…

Towards a New Defintion of SEO

Towards a New Defintion of SEO

* I promised you a redefinition of SEO when I started this blog. In fact it’s still the name of this blog. Until now I delivered only an upgrade, a new version of SEO. Yes, SEO 2.0 until now does…

Enlarge Your PageRank!!!

Enlarge Your PageRank!!!

Click to enlarge! Oh, it doesn’t work? This is not a funny post. Some days ago a client of mine wrote me an angry email threatening to end our cooperation. Not any client, a client who is with me for…

Silly Marketers: SEO is for Kids

Silly Marketers: SEO is for Kids

* Many marketers just don’t get it. Either they are plain ignorant, silly or worse. Usually I’m not bashing anybody but sometimes a post makes me think that we are still in 2003. As if social media were something completely…

10 Misconceptions Why SEO is Better than SMO Refuted

Some bloggers argue that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for average small businesses.   What is what? As I do not advocate a pure either or approach but rather the “SEO as a…

Why Social Media are Like Slavery and SMO Equals Abolitionism

Most people apparently think social media services based on User Generated Content (UGC) like YouTube, Blogger, Facebook or Pinterest are outright idealistic endeavours built for the benefit of humanity and not Social Media Optimization. Yet they are not. They are…

3 Way Link Exchange with SEO Spammers Is a Dead End

Dear Webmaster, I would like to express my interest in 3 Way Link Exchange with your website for our mutual benefit. Your website link will be placed on linkfarm.com or SEO-spam-directory.com I will add your link here: uselessguide.com/Internet_and_Web_Services/Search_Engine_Optimization/ OR blahblah.com/directory/Search_Engine_Optimisation_2/…

20 Ways to Get Legit Paid Links Without Getting Penalized by Google

Women are like websites Getting links is like having sex. You can pay for sex or you get it for free. If you are very attractive you have no problems. When you are ugly, boring and shallow you have to…

SEO Lynching: How to Fool the Angry Mob

SEOs are the new Jews or “Negroes”. People just love to hate them. When they appear in an environment where the angry mob resides they will be insulted as if the respective SEO is the devil himself. It’s more than…

10 Reasons Why SEO Haters Are Plainly Wrong

It happened again! SEO hate. This time on StumbleUpon where I did not expect it as people get targeted news there so nobody who does not like SEO or SEO blogs has to read them, unlike Digg or Reddit where…

The Real Rules of Social Media Marketing Unmasked!

Glen inspired me. He wrote down, among other, some well known rules of social media marketing. As I do not abide by any rules beside my own and disagree with many of those I rewrote them so that all of…

SEO Speak Translated: The Real SEO Glossary

SEO Speak Translated: The Real SEO Glossary

* In the SEO industry agencies, experts and even bloggers have adopted a special mode of speech not to say slang that might be misunderstood by outsiders like clients, website visitors or the general public. To help you understand what…

SEO Life Guards: They Sent Beautiful Pilgrims After Me!

This is a really tough moment for me: I just can’t disagree with beautiful women. The case is even worse as it is not only a beautiful woman I have to disagree with now, she is also a pilgrim! You…

11 Examples of SEO 2.0

11 Examples of SEO 2.0

* Why explain what SEO 2.0 is when you can give examples of it? Here is a list of SEO 2.0 examples in no particular order. Link bait done right is very SEO 2.0 Reputation management is SEO 2.0 WordPress…

Link Bait Sucks – People Are Not Fish

Link Bait Sucks – People Are Not Fish

* OK, link bait sucks predominantly as a term but not completely as a tactic. Nonetheless there are certain aspects of link bait (or linkbait in one word) that really make this SEO 2.0 technique obnoxious in some cases. No…

Top 10 SEO 2.0 Definitions

While the term SEO 2.0 is not new, those who already used it define it in various differing ways. Before I bring up my own definition of SEO 2.0 I want to create an overview of what others say. 1….