12 Effects Google Personalized Search Has on the Web

12 Effects Google Personalized Search Has on the Web

Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…

Platform Independent SEO & SEO 2.0

Platform independence is a term known from programming. In practice platform independent programming means that a piece of software does not depend on a certain browser, plug in or operating system. For instance the best feed readers work on all…

Authority and Trustrank

Authority and Trustrank

Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed, someone wrote an excellent article about it but the Wikipedia censors deleted it. I’m glad. I prefer to spread the SEO…

Matt Cutts Confirms: Linking Out is a Ranking Factor (Nofollow is Dead)

Matt Cutts Confirms: Linking Out is a Ranking Factor (Nofollow is Dead)

* Finally Matt Cutts of Google has confirmed that one of the most used SEO 2.0 tactics, linking out, is an important ranking factor.   Why listen to Matt Cutts this time? Matt Cutts of Google is seldom relevant to…

Where’s the Positivity in the SEO Industry? We’re no Criminals

Where’s the Positivity in the SEO Industry? We’re no Criminals

One of the greatest things about the international blogosphere is its self improvement and personal development part. You have lots of outstanding positivity spirituality productivity blogs out there. You don’t have them in German to such an extent. There are…

3 Traits of True Social Media Experts

3 Traits of True Social Media Experts

* In recent years and months the Web has been flooded by social media experts. They’re everywhere you move! You can’t escape social media experts it seems. There is one problem though: social media as such often exist only for…

Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google

Search: 8 Reasons Why Wolfram Alpha is a Waste of Time and no Threat to Google

Wolfram Alpha is another overhyped “Google killer” on the block. It’s allegedly a search engine. Google killers usually die Do you remember the last few much hyped Google killers in the search arena? Not? Well, I do. Wikia has been…

The Best SEO Strategy: Don’t Do SEO!

The Best SEO Strategy: Don’t Do SEO!

Unless you’re here for the first time you know that I’ve often written about SEO without SEO. What I meant was a new approach to search which basically goes beyond it or rather is organic. You simply build the best…

How to Overcome the Established Blogger’s Apathy

How to Overcome the Established Blogger’s Apathy

When my blog grew more and more silent for a number of reasons (vacation, rediscovery of a vintage strategy game from the eighties, puppy) that were not related to the blog itself you may have wondered whether I experience the…

SEO 2.0 Reality Check: What’s True What Not?

SEO 2.0 Reality Check: What’s True What Not?

CC: Reality Check by ScubaBear68. After 1.5 years of writing for this blog and popularizing SEO 2.0 it’s time to review some of my theories and predictions. I have promised you a new era. Did it really arrive? Did SEO…

7 Rules of Ethical SEO You Ignore Probably as a White Hat

7 Rules of Ethical SEO You Ignore Probably as a White Hat

* What is ethics all about? Ethics often consists of unwritten rules. Those rules – while not being official state laws or beyond them – allow us to live together in peace and prosperity. While laws and religions prevent us…

Commenting on Dofollow-Blogs as a Link Building Strategy

Commenting on Dofollow-Blogs as a Link Building Strategy

* Today I will write about commenting on so called dofollow-blogs and whether it makes sense as a link building strategy. Let me explain why: No doubt the power of habit is a thing that makes you perpetrate the worst…

SEO for Humans is Not About Google and “Content is King”

SEO for Humans is Not About Google and “Content is King”

Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on webmasters to make their pages spider-friendly. To be honest I don’t like big Google and…

How Can Websites about Boring Topics Succeed on Social Media?

How Can Websites about Boring Topics Succeed on Social Media?

* A reader asked a very important question in the comments which many people ask: How can websites about boring topics succeed on social media? Indeed for many people it’s already an assumption that so called boring topics can’t succeed…

How to Promote Yourself Without Self-Promotion? The Secret of SEO 2.0

How to Promote Yourself Without Self-Promotion? The Secret of SEO 2.0

* Today I will reveal the secret of SEO 2.0! It shows how to promote yourself without self-promotion. Sounds impossible? Then fasten your seat belts!   Why spread the word and not keep it secret? Why am I revealing the…

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

Blog Suicide: Top 7 Title & Meta Tag Mistakes that Kill Your Blog

* I’m shocked! Not only do bloggers waste time with meta tags although most of them are worthless for Google, bloggers hurt themselves using meta tags. It does not get better it seems it gets worse. Some people even commit…

Feed Stats: Do Your Subscribers Really Read Your Blog? Increase Item Use

Feed Stats: Do Your Subscribers Really Read Your Blog? Increase Item Use

Item Use of the SEO 2.0 Blog Feed: Varying from 28 to 326. Most bloggers and online publishers lately concentrate on the number of subscribers as the key metric of blog success. This is not wrong but not entirely right…

Social Media: Is the Glass Half Empty or Half Full? It’s the Full Bottle

Social Media: Is the Glass Half Empty or Half Full? It’s the Full Bottle

You certainly know the metaphor with the glass and the liquid. It’s featured in lots of more or less uplifting Hollywood movies like Groundhog Day for example.   Is the glass half full or half empty? For those readers who…

Google Suggest Effects on SEO, Search Usage and Business

Google Suggest Effects on SEO, Search Usage and Business

Who the hell is the Gossip Girl? Google Suggest, a former Google Labs feature, that offers searchers possible search queries based on the number of searches and results, has been rolled out. Ever since the SEO community has provided plentiful…