10 Internet Legends Everybody Should Know

You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place, mostly where people use to meet for small talk, thus “urban”. The Internet is even worse when…

You Need Better Not More

You Need Better Not More

Traffic Jam in Beijing by poelog. In the recent weeks I haven’t published many new posts on SEO 2.0. Nonetheless I have been spending much time here. I’ve been updating at least a dozen of old postings from years ago….

Blogging vs Writing

Blogging vs Writing

Image: Timeless Books by Lin Pernille. Is there a difference between blogging and writing? Yes, there is. I’ve been blogging for several years now and I’m increasingly aware of the difference. Think about what makes us read books by authors…

The New SEO – Search Engine Organization!

The New SEO – Search Engine Organization!

Mexican Fans by Celso Flores (image added by sombrero expert optimizer Tad of SEO 2.0) “The New SEO – Search Engine Organization!” is a guest post by Albert Gouyet, Vice President of Product Marketing, BrightEdge. With the World Cup Finals…

Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug

Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug

The Search Marketing Standard is not only the oldest search marketing print publication I know of, it’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. Recently I had…

SEO is a Craft not a Science

SEO is a Craft not a Science

Running Bumblebee by wwarby Recently there has been a backlash in the SEO industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to…

Software for SEO: Tools, Why & How to Track Rankings in a Personalized Search World

Software for SEO: Tools, Why & How to Track Rankings in a Personalized Search World

Actual rankings in Google Webmaster Tools. Here the query seo blog and the number of impressions for my blog. When it comes to software for SEO many people in the SEO industry cry foul. Others try to sell you software…

Hey Freelancer: Are You a Worker or an Entrepreneur?

Hey Freelancer: Are You a Worker or an Entrepreneur?

Construction Worker by Saad Akhtar Recently it dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the past as…

Global Domination by Multilingual Marketing and SEO

This is a guest post by Christian Arno of Lingo24. With international markets, content and localization go hand-in-hand. Sure, over 50% of the European Union speaks English to a native or fluent standard, but almost half don’t speak it to…

Attention! SEO 2.0 Was Spreading Malware Yesterday

Hello Dear SEO 2.0 Readers! Unfortunately the SEO 2.0 blog has been compromised yesterday along with other sites on my server. The purpose of the attack was to spread malware. In case you have visited the SEO 2.0 blog or…

Image SEO for Photographers and Other Visual Artists

Photographing the Photographer by Naixn. Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big…

The Best Way to Convert Visitors to Supporters is to Forge a Bond

The Best Way to Convert Visitors to Supporters is to Forge a Bond

Friendship by sarniebill1 In modern SEO we often encounter the term conversion (rate) optimization. It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual…

SEO for Parents: What Does Daddy Do?

SEO for Parents: What Does Daddy Do?

Dad and Baby by PedroCancion Last time I wrote about SEO and parenting I stressed that you need to be proud of what you do to be able to talk with your kids about it. That’s not just about SEO….

12 Effects Google Personal Search Will Have on SEO, Blogging, Social Media and the Web as Whole

12 Effects Google Personal Search Will Have on SEO, Blogging, Social Media and the Web as Whole

Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. So most people won’t opt out or even…

Platform Independent SEO & SEO 2.0

Platform independence is a term known from programming. In practice platform independent programming means that a piece of software does not depend on a certain browser, plug in or operating system. For instance the best RSS readers work on all…

Authority and Trustrank

Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

6 New SEO 2.0 Definitions: It’s the People’s SEO, about Relevancy & ORM but not…

SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed, someone wrote an excellent article about it but the Wikipedia censors deleted it. I’m glad. I prefer to spread the SEO…

Matt Cutts Acknowledges SEO 2.0 Tactic of Linking Out as Ranking Factor (Nofollow is Dead)

Matt Cutts Acknowledges SEO 2.0 Tactic of Linking Out as Ranking Factor (Nofollow is Dead)

Finally Matt Cutts of Google has acknowledged one of the most used SEO 2.0 tactics, linking out, as an important ranking factor. Matt Cutts of Google is seldom relevant to the practice of SEO 2.0. In contrast SEO 1.0 practitioners…

Where’s the Positivity in the SEO Industry: We’re no Criminals

Where’s the Positivity in the SEO Industry: We’re no Criminals

One of the greatest things about the international blogosphere is its self improvement part. You have lots of outstanding positivity spirituality productivity blogs out there. You don’t have them in German in contrast. I love to read self improvement blogs…

3 Traits of True Social Media Experts

3 Traits of True Social Media Experts

Expert by Pete Prodoehl is a Creative Commons image. In recent years and months the Web has been flooded by social media experts. They’re everywhere you move, you can’t escape them it seems. There is one problem though: Social media…