How to Determine Content Quality and Write Accordingly

How to Determine Content Quality and Write Accordingly

* There seems to exist a broad consensus that content is king, but only great content or rather quality content. Last year, with the so called Panda or high quality update Google made quality content the ultimate goal. How to…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

It’s not the packaging, it’s what’s inside. Here it’s escalating panic from the Hoxton Street Monster Supplies. A few weeks ago I published a list post about the 10 most common content strategy mistakes most businesses make. I promised back…

40 Cutting Edge Social Media & SEO Services to Invest in Now

40 Cutting Edge Social Media & SEO Services to Invest in Now

* Unless you lived under a rock for the last decade you already invest time and money in web design social media SEO analytics services. The social media and SEO landscape is changing at an alarming pace though. What can…

The Stone Age of Blogging is Over – What’s Next?

The Stone Age of Blogging is Over – What’s Next?

* Lately many influential bloggers have written about the end of the golden age of tech blogging. They say “tech” but in a way they mean blogging in general it seems. Some people were furious and asked whether “over” is…

10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need „great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. The problem…

Does Google Index Your robots.txt?

Does Google Index Your robots.txt?

This is a guest post by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef. robots.txt, a protocol that helps search engines to find out which part of a website should not be included in its…

SEO Activism: Detox Campaign by Greenpeace

SEO Activism: Detox Campaign by Greenpeace

For years I’ve been a proponent of using SEO for more than just making money. Even on the Web it’s “people before profits”. You can’t just do business as usual when the planet and humanity with it goes down the…

Does Link Building Still Exist as an SEO Practice in 2011?

Does Link Building Still Exist as an SEO Practice in 2011?

* This week I have written a post for the cognitiveSEO blog about the best link building blogs, experts and their most important postings from this year. It sounds funny in a way because I am the guy who has…

Why Click the Google +1 Button on Websites Instead of Liking or Tweeting Them?

Why Click the Google +1 Button on Websites Instead of Liking or Tweeting Them?

Image: This is how logged out Google users see Google +1 votes. They display only on the first result. When Google initially introduced the Google +1 feature for search results many people in the SEO industry and beyond argued that…

Run DMC and Google Want You to “Keep it Fresh”

Run DMC and Google Want You to “Keep it Fresh”

* Whether you’re spitting rhymes about gold chains and Adidas kicks, or shaping your web strategy, one thing is essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems nowadays, the Google team wants…

Who is Your Competition on the Web?

Who is Your Competition on the Web?

Usually when people refer to their competitors they name a few businesses from the same industry who sell the same products or services as them. This might be true for the offline world but on the Web there are much…

Google +1: The New SearchWiki?

Google +1: The New SearchWiki?

2.5 Years ago I hailed the new search results customization feature by Google called SearchWiki. I loved it in spite of it being broken from the start. Nonetheless the sheer possibilities once it worked were exactly what I needed to…

Science vs Reality: Do Not Obey Scientists – Practice What Works in SEO & Beyond

Science vs Reality: Do Not Obey Scientists – Practice What Works in SEO & Beyond

* A few weeks ago I had a lively discussion on Twitter with two quite opinionated individuals who are quite known in the SEO industry. I won’t name them here to prevent this discussion from getting personal but I want…

Quora vs Yahoo Answers: Which Q&A Site is Better for Your Business?

Quora vs Yahoo Answers: Which Q&A Site is Better for Your Business?

Graph: Yahoo Answers and Quora compared on Google Trends for Websites (plus Twitter and Tumblr for a better perspective) Many people ask questions on the Web, especially on search engines like Google but also on social media. Even in cases…

Are You After Traffic or Visitors?

Are You After Traffic or Visitors?

A while ago I have written a post about how you should treat the people who visit your blog. My point was that treating them like an amorphous mass of “traffic” is wrong and that you have to think about…

How to Build Links Like Jaamit

How to Build Links Like Jaamit

Jaamit Durrani and a cat that looks like Hitler at Think Visibility. This is how funny @jaamit was.* T​hree months ago Jaamit Durrani had asked me whether I’m interested in the “head of SEO” position​ for Germany​. I was of…

The Anatomy of an SEO 2.0 Web Directory of the Highest Quality

The Anatomy of an SEO 2.0 Web Directory of the Highest Quality

* I’m preparing a SEO 2.0 web directory right here on my blog as you might have noticed already. What? A web directory? In SEO 2.0? It sounds like a contradiction indeed. Aren’t directories either dead, spammy or low quality?…

What Does My Bounce Rate Really Mean?

What Does My Bounce Rate Really Mean?

m4s0n501 Image: Open 19 by Rupert Ganzer. As a modern day SEO I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and…

Non-Profit SEO Resources

Non-profit SEO was on my mind for some time at least as long as I have known the Graphic Alliance, a social designers network of companies and individuals dedicated to social campaigns, non-profit advertising and media activism. SEO for non-profits…

How to Get Links on SEO 2.0 and Other Blogs

How to Get Links on SEO 2.0 and Other Blogs

Image: Node by Uqbar. As both business blogger and SEO am I aware of both sides of “link building”. I get lots of spammy comments from Asian “blog commenting services” but I also appreciate blog comments by fellow SEO practicioners,…