10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need „great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. The problem…

Does Google Index Your robots.txt?

Does Google Index Your robots.txt?

This is a guest post by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef. robots.txt, a protocol that helps search engines to find out which part of a website should not be included in its…

SEO Activism: Detox Campaign by Greenpeace

SEO Activism: Detox Campaign by Greenpeace

For years I’ve been a proponent of using SEO for more than just making money. Even on the Web it’s “people before profits”. You can’t just do business as usual when the planet and humanity with it goes down the…

Does Link Building Still Exist as an SEO Practice in 2011?

Does Link Building Still Exist as an SEO Practice in 2011?

* This week I have written a post for the cognitiveSEO blog about the best link building blogs, experts and their most important postings from this year. It sounds funny in a way because I am the guy who has…

Why Click the Google +1 Button on Websites Instead of Liking or Tweeting Them?

Why Click the Google +1 Button on Websites Instead of Liking or Tweeting Them?

Image: This is how logged out Google users see Google +1 votes. They display only on the first result. When Google initially introduced the Google +1 feature for search results many people in the SEO industry and beyond argued that…

Run DMC and Google Want You to “Keep it Fresh”

Run DMC and Google Want You to “Keep it Fresh”

* Whether you’re spitting rhymes about gold chains and Adidas kicks, or shaping your web strategy, one thing is essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems nowadays, the Google team wants…

Who is Your Competition on the Web?

Who is Your Competition on the Web?

Usually when people refer to their competitors they name a few businesses from the same industry who sell the same products or services as them. This might be true for the offline world but on the Web there are much…

Google +1: The New SearchWiki?

Google +1: The New SearchWiki?

2.5 Years ago I hailed the new search results customization feature by Google called SearchWiki. I loved it in spite of it being broken from the start. Nonetheless the sheer possibilities once it worked were exactly what I needed to…

Science vs Reality: Do Not Obey Scientists – Practice What Works in SEO & Beyond

Science vs Reality: Do Not Obey Scientists – Practice What Works in SEO & Beyond

* A few weeks ago I had a lively discussion on Twitter with two quite opinionated individuals who are quite known in the SEO industry. I won’t name them here to prevent this discussion from getting personal but I want…

Quora vs Yahoo Answers: Which Q&A Site is Better for Your Business?

Quora vs Yahoo Answers: Which Q&A Site is Better for Your Business?

Graph: Yahoo Answers and Quora compared on Google Trends for Websites (plus Twitter and Tumblr for a better perspective) Many people ask questions on the Web, especially on search engines like Google but also on social media. Even in cases…

Are You After Traffic or Visitors?

Are You After Traffic or Visitors?

A while ago I have written a post about how you should treat the people who visit your blog. My point was that treating them like an amorphous mass of “traffic” is wrong and that you have to think about…

How to Build Links Like Jaamit

How to Build Links Like Jaamit

Jaamit Durrani and a cat that looks like Hitler at Think Visibility. This is how funny @jaamit was.* T​hree months ago Jaamit Durrani had asked me whether I’m interested in the “head of SEO” position​ for Germany​. I was of…

The Anatomy of an SEO 2.0 Web Directory of the Highest Quality

The Anatomy of an SEO 2.0 Web Directory of the Highest Quality

* I’m preparing a SEO 2.0 web directory right here on my blog as you might have noticed already. What? A web directory? In SEO 2.0? It sounds like a contradiction indeed. Aren’t directories either dead, spammy or low quality?…

What Does My Bounce Rate Really Mean?

What Does My Bounce Rate Really Mean?

Image: Open 19 by Rupert Ganzer. As a modern day SEO I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click….

Non-Profit SEO Resources

Non-profit SEO was on my mind for some time at least as long as I have known the Graphic Alliance, a social designers network of companies and individuals dedicated to social campaigns, non-profit advertising and media activism. SEO for non-profits…

How to Get Links on SEO 2.0 and Other Blogs

How to Get Links on SEO 2.0 and Other Blogs

Image: Node by Uqbar. As both business blogger and SEO am I aware of both sides of “link building”. I get lots of spammy comments from Asian “blog commenting services” but I also appreciate blog comments by fellow SEO practicioners,…

How Social Networking Has Killed Digg and SEO 1.0

How Social Networking Has Killed Digg and SEO 1.0

Three years ago I boldly predicted that social browsing services like StumbleUpon will kill Digg and SEO 1.0. Did they? No. I was wrong. Social networking did though. Let me explain. StumbleUpon was the first and only to succeed big…

Twitter Dilemma: To Tweet or Not to Tweet? Pros, Cons, 50+ Links & Tools

Twitter Dilemma: To Tweet or Not to Tweet? Pros, Cons, 50+ Links & Tools

* When it comes to Twitter people are clearly divided. Some people hate Twitter, others love it. Both of them are right for different reasons. Actually there are many reasons to use Twitter or not. Here you’ll find plenty of…

Help Me Finding a Tagline for SEO 2.0!

Hello SEO 2.0 readers: After two years without a tagline on my blog I’m considering adding one again for usability reasons. A tagline is meant to explain the purpose of a blog or site in a few words or short…

Guest Blogging Guidelines

p5rn7vb Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the recently hugely popular guest blogging. Thus you have to abide by these guidelines to…