The Anatomy of an SEO 2.0 Web Directory of the Highest Quality
* I’m preparing a SEO 2.0 web directory right here on my blog as you might have noticed already. What? A web directory? In SEO 2.0? It sounds like a contradiction indeed. Aren’t directories either dead, spammy or low quality?…
SEO vs SEO 2.0: Top 15 Differences
* What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0: SEO SEO 2.0 Link building, manually adding them, submitting static websites to directories, link exchange, paying for links Getting links, via blogging, writing…
What Does My Bounce Rate Really Mean?
Image: Open 19 by Rupert Ganzer. As a modern day SEO I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click….
Non-Profit SEO Resources
Non-profit SEO was on my mind for some time at least as long as I have known the Graphic Alliance, a social designers network of companies and individuals dedicated to social campaigns, non-profit advertising and media activism. SEO for non-profits…
How to Get Links on SEO 2.0 and Other Blogs
Image: Node by Uqbar. As both business blogger and SEO am I aware of both sides of “link building”. I get lots of spammy comments from Asian “blog commenting services” but I also appreciate blog comments by fellow SEO practicioners,…
How Social Networking Has Killed Digg and SEO 1.0
Three years ago I boldly predicted that social browsing services like StumbleUpon will kill Digg and SEO 1.0. Did they? No. I was wrong. Social networking did though. Let me explain. StumbleUpon was the first and only to succeed big…
Twitter Dilemma: To Tweet or Not to Tweet? Pros, Cons, 50+ Links & Tools
The birds by rickydavid. This article has been updated on September 28th, 2010. 20 of the 50+ links have been replaced! When it comes to Twitter people are very divided. Some people hate Twitter, others love love it. Both of…
Help Me Finding a Tagline for SEO 2.0!
Hello SEO 2.0 readers: After two years without a tagline on my blog I’m considering adding one again for usability reasons. A tagline is meant to explain the purpose of a blog or site in a few words or short…
Guest Blogging Guidelines
Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the recently hugely popular guest blogging. Thus you have to abide by these guidelines to get…
10 Internet Legends Everybody Should Know
You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place, mostly where people use to meet for small talk, thus “urban”. The Internet is even worse when…
You Need Better Not More
Traffic Jam in Beijing by poelog. In the recent weeks I haven’t published many new posts on SEO 2.0. Nonetheless I have been spending much time here. I’ve been updating at least a dozen of old postings from years ago….
Blogging vs Writing
Image: Timeless Books by Lin Pernille. Is there a difference between blogging and writing? Yes, there is. I’ve been blogging for several years now and I’m increasingly aware of the difference. Think about what makes us read books by authors…
The New SEO – Search Engine Organization!
Mexican Fans by Celso Flores (image added by sombrero expert optimizer Tad of SEO 2.0) “The New SEO – Search Engine Organization!” is a guest post by Albert Gouyet, Vice President of Product Marketing, BrightEdge. With the World Cup Finals…
Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug
The Search Marketing Standard is not only the oldest search marketing print publication I know of, it’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. Recently I had…
SEO is a Craft not a Science
Running Bumblebee by wwarby Recently there has been a backlash in the SEO industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to…
Software for SEO: Tools, Why & How to Track Rankings in a Personalized Search World
Actual rankings in Google Webmaster Tools. Here the query seo blog and the number of impressions for my blog. When it comes to software for SEO many people in the SEO industry cry foul. Others try to sell you software…
Hey Freelancer: Are You a Worker or an Entrepreneur?
Construction Worker by Saad Akhtar Recently it dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the past as…
Global Domination by Multilingual Marketing and SEO
This is a guest post by Christian Arno of Lingo24. With international markets, content and localization go hand-in-hand. Sure, over 50% of the European Union speaks English to a native or fluent standard, but almost half don’t speak it to…
Attention! SEO 2.0 Was Spreading Malware Yesterday
Hello Dear SEO 2.0 Readers! Unfortunately the SEO 2.0 blog has been compromised yesterday along with other sites on my server. The purpose of the attack was to spread malware. In case you have visited the SEO 2.0 blog or…
Image SEO for Photographers and Other Visual Artists
Photographing the Photographer by Naixn. Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big…
Conversation