Does Smashing Magazine Fail to Represent SEO Properly or Do We?

Does Smashing Magazine Fail to Represent SEO Properly or Do We?

Does Smashing Magazine fail to represent SEO? Patrick Altoft and AJ Kohn are mad at Smashing Magazine for not getting SEO: Are they right? Do the people over at Smashing Magazine have no clue about modern SEO? I simply couldn’t…

Are You Really a Content Marketer or Just an SEO?

Are You Really a Content Marketer or Just an SEO?

In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying “we’re…

Content Curation Above Average is More Than Mindlessly Sharing Links

Content Curation Above Average is More Than Mindlessly Sharing Links

* Along with the content marketing hype there comes another content craze, depending on the context a smaller or bigger one, which is called content curation. Curation is seemingly everywhere, it’s great and everybody either does it or has to…

How to Use the Google Disavow Tool for NOT Against Negative SEO

How to Use the Google Disavow Tool for NOT Against Negative SEO

* Google first created the problem of so called negative SEO by taking “manual action” on links webmasters have no control over. Instead of just discounting “unnatural links” pointing to a site Google will make you responsible for them even…

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

Social Media Conversation, Engagement & Sales Suck Say Nitpickers

* There is a new trend in social media expert circles: nitpickers declare all the social media basics we take for granted to be nonsense or choose to ignore them. I haven’t finished college but while attending it I was…

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

Readability Advice: Lorem Ipsum Yourself! I’m Not a Dummy

* One of the most important things on the Web is readability. Despite that to this day many webmasters, bloggers and even web designers neglect it. Recently an SEO blogger I asked to improve his post readability so that my…

Web Design by Itself is Worthless

Web Design by Itself is Worthless

It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of web…

What is Your Value Proposition and How Do You Present it?

What is Your Value Proposition and How Do You Present it?

* Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of any business website or even online interaction, the so called value proposition. I’m doing a lot of blogger…

What Guest Blogging and Blogger Outreach Are Actually About – Stop Perverting Them

What Guest Blogging and Blogger Outreach Are Actually About – Stop Perverting Them

* Now that “content marketing” is the latest rage people who have no clue what content really means are perverting ages old techniques like guest blogging and blogger outreach. Many lazy SEOs are late to this renamed “great content” and…

How Do You Attract Visitors Instead of Traffic to Your Site?

How Do You Attract Visitors Instead of Traffic to Your Site?

* A few years ago I noted that there is a difference between traffic and visitors in an article dealing with a broader topic. Then in early January of 2011 I have described it in more depth. Today I’d like…

Why Peer-to-Peer SEO Beats Influencer Ass Kissing

Why Peer-to-Peer SEO Beats Influencer Ass Kissing

* In the past I have written repeatedly about the need to find your peers and to work together with them for the benefit of all parties involved. On the Web it’s not about competing with 7 billions of people,…

Unofficial Google Newspeak Glossary: Manual Action in Commercial Relationships

Euphemisms are often made up words that are meant to hide the real (in most cases negative) meaning of existing terms. For example the thing the US government refers to as “targeted killings” is basically an assassination which in turn…

Is Positive SEO Possible? A Google Parkour Case Study

Is Positive SEO Possible? A Google Parkour Case Study

* Negative SEO Nightmare In the recent weeks so called negative SEO has been one of the most written about topics in the search marketing industry and beyond. Luckily only a few major publications have covered the topic. Why? Well,…

Successful Blogging is Not About Becoming a Superstar

Successful Blogging is Not About Becoming a Superstar

* Last week one of the most successful bloggers in the marketing industry, Neil Patel has published a post called “How to Become a Blogging Superstar“. At first I felt like it was 2007 again, or even 2002. Why? I…

LOL: The New Positive Brand of SEO!

LOL: The New Positive Brand of SEO!

* SEO is ugly. Most people who hear SEO think spam. Inbound marketing is not SEO and can’t replace SEO. Nobody wants to go the easy route and say findability, after all clients would understand what’s going on and thus…

Can Inbound Marketing Replace SEO?

Can Inbound Marketing Replace SEO?

Image: Inbound marketer creating funny content to sell bananas or a happy client finding optimized bananas?* No, it can’t. Inbound marketing can’t replace SEO. Neither can content marketing, search marketing, online marketing/internet marketing or digital marketing. Why do I ask…

How to Determine Content Quality and Write Accordingly

How to Determine Content Quality and Write Accordingly

* There seems to exist a broad consensus that content is king, but only great content or rather quality content. Last year, with the so called Panda or high quality update Google made quality content the ultimate goal. How to…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

It’s not the packaging, it’s what’s inside. Here it’s anti-gravity from Brooklyn Superhero Supply. A few weeks ago I published a list post about the 10 most common content strategy mistakes most businesses make. I promised back then to go…

40 Cutting Edge Social Media & SEO Services to Invest in Now

40 Cutting Edge Social Media & SEO Services to Invest in Now

* Unless you lived under a rock for the last decade you already invest time and money in web design social media SEO analytics services. The social media and SEO landscape is changing at an alarming pace though. What can…

The Stone Age of Blogging is Over – What’s Next?

The Stone Age of Blogging is Over – What’s Next?

* Lately many influential bloggers have written about the end of the golden age of tech blogging. They say “tech” but in a way they mean blogging in general it seems. Some people were furious and asked whether “over” is…