SEO 2.0 Tools and Resources from the Ebook – Part 2 of 3

As mentioned in the first part of my SEO 2.0 tools and resources from the upcoming ebook of the same name I have split the list with way too many links into three parts. This is part two. Again this…

SEO 2.0 Tools and Resources from the Ebook – Part 1 of 3

As you might have already know I have been preparing the SEO 2.0 ebook for more than a year by now. I am aware that it’s a long time to wait and that I also have less time to write…

Does SEO Make You Sick?

Does SEO Make You Sick?

* A recent survey has yielded shocking results: one in ten Americans considers HTML to be a sexually transmitted disease. This sounds funny, doesn’t it? Now consider one of the other survey questions. It also asked what SEO means. Here…

SEO vs SEO 2.0: Top 15 Differences

SEO vs SEO 2.0: Top 15 Differences

* What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0 or in other words old school and modern SEO: SEO SEO 2.0 Link building as in manually adding them by submitting static websites…

Step by Step Outreach Plan for Lasting Success

Step by Step Outreach Plan for Lasting Success

* I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

Optimization is NOT “Just Marketing”

Optimization is NOT “Just Marketing”

* There are a lot of articles recently telling us that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of digital, internet, inbound or content marketing. I’m really tired of reading this cliché….

The New SEO is About Creativity

The New SEO is About Creativity

* Sometimes you need someone to tell you what you think. I’m writing so much recently and often I’m tempted to write longer articles than necessary because content size seems to be a quality factor recently so that it gets…

How to Spot a Fake Link Removal Request

How to Spot a Fake Link Removal Request

When Google invented “unnatural links” by simply deciding that some links are unnatural while others are not they also created the problem of large scale negative SEO. Then they professed to have the solution for their self-created problem, the disavow…

Hey Google! Sunset Your Unnatural Oral Action or I’ll Nofollow You

Hey Google! Sunset Your Unnatural Oral Action or I’ll Nofollow You

* Do you remember the days when “manual action” was something desirable and NSFW? Listening to Google spokespeople turns more bizarre with the years. They have come up with their own language to hide the sour facts of penalties, faulty…

Content Can’t Heal AIDS

Content Can’t Heal AIDS

* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can SMBs do that don’t have a team…

Case Study: The Value of a Blog Post

Case Study: The Value of a Blog Post

Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. At the same time they would gladly throw that same amount and much more money at “drive by” traffic from Google…

Free Traffic vs Gatekeeper Traffic

Free Traffic vs Gatekeeper Traffic

* Usually I prefer to speak about visitors not traffic as in people visiting your site. The term traffic is too fuzzy to really explain what is going on on the Web in general or on your site in particular….

Where Did All The Search Traffic Go?

Where Did All The Search Traffic Go?

* BuzzFeed reports that “Traffic from Google to digital publishers dropped 30% over the past eight months.” based on traffic statistics from over 200 major media properties, among them BuzzFeed Time Huffington Post Rolling Stone Sports Illustrated Overall social media…

The Best Acronyms to Replace SEO

The Best Acronyms to Replace SEO

* You have to admit: it didn’t work out! Your quest to replace the stigma of SEO was futile until now! You wanted to practice internet marketing to no avail, you still just did keyword research, onsite optimization and link…

Dangerous Links: Why & How Google Wants to Abolish Hypertext

Dangerous Links: Why & How Google Wants to Abolish Hypertext

* Are links unnatural or even dangerous like some SEO experts repeat after Google? The Web is built upon so called hypertext. Why is it hyper? It’s not because of all the hypes we witness on the Internet. The hyper-aspect…

The Best Free Feed Readers for Windows, Mac and Linux

The Best Free Feed Readers for Windows, Mac and Linux

* As I am probably not the only one to look for an feed reader I decided to share my list of those I think are the best ones. Most people until 2013 used Google Reader for RSS (and Atom)…

Billions of Sites Subject to Manual Penalty by Google

Billions of Sites Subject to Manual Penalty by Google

Google recently released an “interactive infographic” titled “how search works“. I ignored it until Barry Schwartz convinced me to take a second look. The infographic starts with the number of “30 trillion individual pages” Google has in its index. Later…

What’s Your Message?

What’s Your Message?

* The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the new “content is king” and “content marketing” craze is that it focuses on…

Why Short Posts Beat Long Content: Time is Money

Why Short Posts Beat Long Content: Time is Money

* Recently a new kind of debate has been taking place in what I’d like to call the post-SEO industry as content marketing doesn’t really describe all of it. In it the main argument is that, let me summarize it…

How Link Building Really Works These Days

How Link Building Really Works These Days

* I do not write a lot about link building. When I do I try to expand the concept usually or at least question it. The problem with link building is that it doesn’t go away. No matter how often…