What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

Content is not the packaging! It’s what’s inside the package! Here it’s escalating panic from the Hoxton Street Monster Supplies. Once I published a list post about the 10 most common content strategy mistakes most businesses make. In that post…

10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need “great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. The problem…

It’s Magic: Content Creation and Link Building While You’re Away

It’s Magic: Content Creation and Link Building While You’re Away

During the holidays I was offline. Nonetheless my blog gained many new links and several postings have been published while I was on vacation.   Do blogs stay empty on holidays? Now as I am not a company but a…

Black and White WordPress Theme for Business Blogging

Black and White WordPress Theme for Business Blogging

* When I started this blog in 2007 I had partnered with a designer who created a lovely black and white WordPress theme. Sadly he discontinued the theme support after two years. I switched to another one with a strategic…