What Guest Blogging and Blogger Outreach Are Actually About

What Guest Blogging and Blogger Outreach Are Actually About

Nowadays “content marketing” is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are they? Google…

Giving All Your Great Content to Google for Free? Suicidal?

Giving All Your Great Content to Google for Free? Suicidal?

* One day I chose to block Google search on this blog. Some people considered me nuts. After all it sounds like blog suicide! Why would someone decide to block Google traffic? It’s especially an unexpected move for a site…

50 Ways to Make the Web a Better Place

50 Ways to Make the Web a Better Place

Popularity Comes From People When people want to get popular on the Web they often have the popularity itself as a goal. What’s wrong with that? In reality true popularity beyond fame is just a by-product of doing the right…

Hey You, You’re Not Boring – You Rock Like Elvis!

Hey You, You’re Not Boring – You Rock Like Elvis!

* This is a post about rocking like Elvis instead of being boring. You can skip the boring part about headlines that follows. You can jump right to the rock & roll part to find out how to rock like…

Why I Banned Google on my Blog

Why I Banned Google on my Blog

I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”) blog to ban Google? Let me tell you the whole story. When I started out this blog in…

Get Linkable Assets Not Link Building

Get Linkable Assets Not Link Building

Are you interested in link building? Yes, that’s what you think. In reality you need something else though: linkable assets! Let me explain. How? As an independent consultant who hasn’t dozens of employees to do his work. The Han Solo…

Your Business is Not Boring – Your Content is

Your Business is Not Boring – Your Content is

People often ask me: How can I promote my boring business? I cringe every single time and want to shout “you are not boring!” What they really mean is: I don’t want to create engaging content. In fact most businesses…

How to Determine Content Quality and Write Accordingly

How to Determine Content Quality and Write Accordingly

There seems to exist a broad consensus that “content is king”, but only great content or rather quality content. With the so called Panda or high quality update Google made quality content the ultimate goal. How to determine content quality…

Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

Every year or so a new social media “next big thing” appears on the Internet. Sometimes it’s a fairly new site gaining traction fast, sometimes it’s a household name that finally arrives in the mainstream. As a business person you…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

What is content? Everybody seems to know it. Nobody even asks before claiming that “content is king“. Yet content is not just body text or images you show on your site. Content is not the packaging! It’s what’s inside the…

10 Fatal Content Strategy Mistakes Most Businesses Make

10 Fatal Content Strategy Mistakes Most Businesses Make

* Everybody seems to agree by now that you need “great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to create that content. The problem…

It’s Magic: Content Creation and Link Building While You’re Away

It’s Magic: Content Creation and Link Building While You’re Away

During the holidays I was offline. Nonetheless my blog gained many new links and several postings have been published while I was on vacation.   Do blogs stay empty on holidays? Now as I am not a company but a…

Why Use a Black and White WordPress Theme for Business Blogging?

Why Use a Black and White WordPress Theme for Business Blogging?

* Why use a neutral black and white WordPress theme for your business blog? There are many reasons. Obviously when you take a look at books or newspapers you will realize that most of them use white paper and black…