Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

Unless you’ve been hiding in a cage for a few months you have heard the news: Pinterest is the best thing since sliced bread. I don’t want to join the myriads of opportunistic writers and hail the new hype. Instead…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

It’s not the packaging, it’s what’s inside. Here it’s anti-gravity from Brooklyn Superhero Supply. A few weeks ago I published a list post about the 10 most common content strategy mistakes most businesses make. I promised back then to go…