How to Blog Without Creating Content Yourself?

How to Blog Without Creating Content Yourself?

In the Internet marketing industry most pundits declare that you have to create quality content all the time. It’s often an overwhelming task. You have to reinvent the wheel all the time. In most other niches that’s almost impossible. What…

Hyperbole is Dead or Writing for Trust

Hyperbole is Dead or Writing for Trust

* The excessive use of superlatives and hyperbole in blogging today leads to such an over-saturation that you actually lose parts of your audience when doing it. Can you write attractively without exaggeration and cheap special effects so that you…

Step by Step Outreach Plan for Lasting Success

Step by Step Outreach Plan for Lasting Success

* I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

How Cool Web Design Leads to Shareability Failure

How Cool Web Design Leads to Shareability Failure

* More than 10 years ago I wanted to become a so called Flash developer. I enrolled at a state funded six month long course to learn use Flash to build websites with animated effects. I failed. During this half…

Simple Ways to Optimize Your Site

Simple Ways to Optimize Your Site

When a year ends and a new year starts we often reconsider what we’ve done last year and plan for the upcoming year. Many people attempt to implement huge changes of their life style or business practices. It’s far better…

Free Webfonts that Don’t Look Fuzzy

Free Webfonts that Don’t Look Fuzzy

As noted before on this blog most fonts including webfonts look fuzzy these days. That’s bad for readability and ultimately for your bottom line. Using just Helvetica and Arial won’t suffice anymore. You really have to use webfonts now. Sadly…

Overused Headline Formulas that Make Your Blog Look Stale

Overused Headline Formulas that Make Your Blog Look Stale

* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…

Content Can’t Heal AIDS

Content Can’t Heal AIDS

* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can SMBs do that don’t have a team…

The Luxury Resort Type of Blog

The Luxury Resort Type of Blog

* Ever since I have banned Google search on my blog I rely solely on direct, social media and other referral traffic. Oh, well, there is some search traffic from the likes of Bing, Yahoo, DuckDuckGo and Blekko but it’s…

Rising Above the Noise Level of the Web

Rising Above the Noise Level of the Web

* Now that everybody has to create “great content” to please Google and its share holders the noise level of the Web is overwhelming. Everybody is forced to publish harder faster better stronger and of course more. So there is…

Quality Sites Are the New Links and Santa Exists

Quality Sites Are the New Links and Santa Exists

* Accordingly to Google and Search Engine Land the decade old practice of link building has just been replaced by “building quality sites”. No, that’s not a joke. This is official: “In general, webmasters can improve the rank of their…

When Slow Corporations Take Over Swift Startups

When Slow Corporations Take Over Swift Startups

* So the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath and tried to recount other similar mergers in the past…

How to Kill Pandas and Penguins but NOT People

How to Kill Pandas and Penguins but NOT People

* This post is not about killing cute animals. In search a Panda and a Penguin are different types of Google updates or rather penalties. In case you own a website or two I will help you deal with those…

What’s Your Message?

What’s Your Message?

* The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the new “content is king” and “content marketing” craze is that it focuses on…

Why Short Posts Beat Long Content: Time is Money

Why Short Posts Beat Long Content: Time is Money

* Recently a new kind of debate has been taking place in what I’d like to call the post-SEO industry as content marketing doesn’t really describe all of it. In it the main argument is that, let me summarize it…

Advanced Social Networking Techniques for Increased Productivity and Popularity

Advanced Social Networking Techniques for Increased Productivity and Popularity

* In case you work in blogging, social media or search marketing you probably know what I mean: you got to be an Internet addict and you socialize online all the time to maintain some popularity. Social networking is more…

How I Recovered from Panda by Banning Google

How I Recovered from Panda by Banning Google

A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…

Are You Really a Content Marketer or Just an SEO?

Are You Really a Content Marketer or Just an SEO?

In recent months, especially after the so called Google Penguin update many people in the SEO industry not only increasingly embraced content marketing but they tried to join the bandwagon and rebrand themselves as content marketers. Many articles saying “we’re…

Pinterest Optimization for SEO Machos

Pinterest Optimization for SEO Machos

* “Pinterest Optimization for SEO Machos” is a guest post by Adrienne of Pongra. I have added some ugly remarks about male SEO practicioners in the post and made the headline a bit more controversial plus improved the readability a…