Unofficial Google Newspeak Glossary: Manual Action in Commercial Relationships

Euphemisms are often made up words that are meant to hide the real (in most cases negative) meaning of existing terms. For example the thing the US government refers to as “targeted killings” is basically an assassination which in turn…

Successful Blogging is Not About Becoming a Superstar

Successful Blogging is Not About Becoming a Superstar

* One of the most successful bloggers in the marketing industry, Neil Patel has published a post called “How to Become a Blogging Superstar“. At first I felt like it was 2007 again, or even 2002. Why? I started reading…

Words that Damage Trust in Your Blog

These words may be correct English but nonetheless they make you appear like an idiot when you use them on your blog. Why? They have obviously negative or hidden meaning that influences your readers. Thus they damage trust in you…

Are Category Keywords in the URL a Significant Ranking Signal Now?

Are Category Keywords in the URL a Significant Ranking Signal Now?

Above: Not personalized search results for the query [content strategy mistakes]. I rank at #7. Look who ranks at #2 and #4. While trying to assess the impact of stolen and otherwise copied content on my rankings here on the…

Google Buys Links with Hidden Anchor Text

Google Buys Links with Hidden Anchor Text

I was awestruck today when I noticed that the perhaps most important German blogging conference re:publica sells high PageRank links. Paid links are forbidden by the Google Webmaster Guidelines since 2007 and Google has repeatedly asked webmasters to report paid…

Science vs Reality: Do Not Obey Scientists – Practice What Works in SEO & Beyond

Science vs Reality: Do Not Obey Scientists – Practice What Works in SEO & Beyond

* A few weeks ago I had a lively discussion on Twitter with two quite opinionated individuals who are quite known in the SEO industry. I won’t name them here to prevent this debate from becoming personal. I want to…

L​ead or Follow?

L​ead or Follow?

* One of the most important factors of my success until now is the fact that I have never been content with following. I never liked following orders following trends following people I always preferred leading. I’m not speaking of…

Do Usability Experts Still Fail Themselves on World Usability Day?

Do Usability Experts Still Fail Themselves on World Usability Day?

* In 2008 I celebrated my first world usability day by pointing out usability mistakes usability experts commit. Fast forward to 2010 and what did I see? They still failed. Now it’s another 5 years later and finally… they get…

‘SEO is Dead’ is Dead

‘SEO is Dead’ is Dead

Diamond Skull by Damien Hirst. Image by Aaron Weber. Recently a post titled “How SEO is breaking the web (and killing Google)” has garnered almost 200 tweets. While I assume that many of them were automated tweets from accounts retweeting everything…

10 Internet Legends Everybody Should Know

You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place, mostly where people use to meet for small talk, thus “urban”. The Internet is even worse when…

Panama Hat SEO

Panama Hat SEO

I confess: I’ve been lying to you all these years! I don’t wear a white sombrero like my avatar does. I wear a Panama hat instead. There is more to it than just the hat type I realized recently. It…

Quick & Dirty SEO or Quality Optimization?

Quick & Dirty SEO or Quality Optimization?

* Last week I went to the barber. Actually she’s a female barber so should I say hairdresser then? I paid 25 Euro for approx. 45 minutes. That’s quite but not very expensive. A haircut for a man costs 8…

SEO is a Craft not a Science

SEO is a Craft not a Science

Running Bumblebee by wwarby Recently there has been a backlash in the SEO industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to…

Stop Social Media Hopping Now to Save Your Business Later

Stop Social Media Hopping Now to Save Your Business Later

Social Media: Paradise or prison? Are you social media hopping? Have you been on Friendster then on MySpace and finally on Facebook for a year or more just to consider moving to Ello?  I’ve been there, done that. Maybe not…

Arizona SEO Experts Against Racism

Would you stop this guy from entering Arizona? I don’t read the news. It makes me sick. Sometimes you can’t ignore the bad news though. They creep in from all over the place, Twitter, Facebook etc. One of the ugliest…

Are You a Real Time Idiot? A Racing Rat on Steroids? A Twitter Zombie?

Are You a Real Time Idiot? A Racing Rat on Steroids? A Twitter Zombie?

Does social media make you stupid? After spending years on Twitter, participating almost daily there, I have noticed a gradual change in user behavior. It seems that many of us, including me are becoming crazy! We behave like real time…

Attention! SEO 2.0 Was Spreading Malware

Hello Dear SEO 2.0 Readers! Unfortunately the SEO 2.0 blog has been compromised on April 6th, 2010 along with other sites on my server. The purpose of the attack was to spread malware. In case you have visited the SEO…

SEO 3.0 – Hanging Out With the Hipsters

SEO 3.0 – Hanging Out With the Hipsters

It has been almost 3 years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. No innovation. No next big thing. At least when it comes to SEO…

SEO Test: Default Personalized Search is a Myth – It Doesn’t Work

During the recent three weeks I have performed a very simple SEO test to determine the influence of the newly introduced personalized search feature by Google. This one allegedly works with cookies only and it personalizes your search results by…

Bullied by StumbleUpon Engineer

Bullied by StumbleUpon Engineer

When I published a post that bluntly criticizes the many shortcomings of StumbleUpon I didn’t expect a quick reaction. Yet a few hours later I got the first reaction by StumbleUpon staff. No, they didn’t ask me how they can…