Are Category Keywords in the URL a Significant Ranking Signal Now?

Are Category Keywords in the URL a Significant Ranking Signal Now?

Above: Not personalized search results for the query [content strategy mistakes]. I rank at #7. Look who ranks at #2 and #4. While trying to assess the impact of stolen and otherwise copied content on my rankings here on the…

Google Buys Links with Hidden Anchor Text

Google Buys Links with Hidden Anchor Text

I was awestruck today when I noticed that the perhaps most important German blogging conference re:publica sells high PageRank links. Paid links are forbidden by the Google Webmaster Guidelines since 2007 and Google has repeatedly asked webmasters to report paid…

Science vs Reality: Do Not Obey Scientists – Practice What Works in SEO & Beyond

Science vs Reality: Do Not Obey Scientists – Practice What Works in SEO & Beyond

* A few weeks ago I had a lively discussion on Twitter with two quite opinionated individuals who are quite known in the SEO industry. I won’t name them here to prevent this discussion from getting personal but I want…

L​ead or Follow?

L​ead or Follow?

* One of the most important factors of my success until now is the fact that I was never been content with following. I never liked following orders following trends following people I always preferred leading. I’m not speaking of…

Usability Experts Still Fail Themselves on World Usability Day 2010

Usability Experts Still Fail Themselves on World Usability Day 2010

* Two years ago I celebrated my first world usability day by pointing out usability mistakes usability experts commit. Fast forward to 2010 and what do I see? World Usability Day is here again and usability experts still can’t even…

‘SEO is Dead’ is Dead

‘SEO is Dead’ is Dead

Diamond Skull by Damien Hirst. Image by Aaron Weber. Recently a post titled “How SEO is breaking the web (and killing Google)” has garnered almost 200 tweets. While I assume that many of them were automated tweets from accounts retweeting everything…

10 Internet Legends Everybody Should Know

You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place, mostly where people use to meet for small talk, thus “urban”. The Internet is even worse when…

Panama Hat SEO

Panama Hat SEO

I confess: I’ve been lying to you all these years! I don’t wear a white sombrero like my avatar does. I wear a Panama hat instead. There is more to it than just the hat type I realized recently. It…

Quick & Dirty SEO or Quality Optimization?

Quick & Dirty SEO or Quality Optimization?

Most Hair Cuts 6.99$ by a4qpa. Last week I went to the barber. Actually she’s a female barber so should I say hairdresser then? I paid 25 Euro for approx. 45 minutes. That’s quite but not very expensive. A haircut…

SEO is a Craft not a Science

SEO is a Craft not a Science

Running Bumblebee by wwarby Recently there has been a backlash in the SEO industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to…

Stop Social Media Hopping Now to Save Your Business Later

Stop Social Media Hopping Now to Save Your Business Later

Social Media: Paradise or prison? Are you social media hopping? Have you been on Friendster 5 years ago, on MySpace 3 years ago, on Facebook for a year or more and already planning to move on to Diaspora? Have you…

Arizona SEO Experts Against Racism

Arizona SEO Experts Against Racism

Would you stop this guy from entering Arizona? I don’t read the news. It makes me sick. Sometimes you can’t ignore the bad news though. They creep in from all over the place, Twitter, Facebook etc. One of the ugliest…

Are You a Real Time Idiot? A Racing Rat on Steroids? A Twitter Zombie?

Are You a Real Time Idiot? A Racing Rat on Steroids? A Twitter Zombie?

Blue Eyed Zombie by Josh Jensen After spending two years on Twitter, participating almost daily there, I have noticed a gradual change in user behavior. It seems that many of us, including me are becoming real time idiots. Another tendency…

Attention! SEO 2.0 Was Spreading Malware Yesterday

Hello Dear SEO 2.0 Readers! Unfortunately the SEO 2.0 blog has been compromised yesterday along with other sites on my server. The purpose of the attack was to spread malware. In case you have visited the SEO 2.0 blog or…

SEO 3.0 – Hanging Out With the Hipsters

SEO 3.0 – Hanging Out With the Hipsters

It has been almost 3 years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. No innovation. No next big thing. At least when it comes to SEO…

SEO Test: Default Personalized Search is a Myth – It Doesn’t Work

During the recent three weeks I have performed a very simple SEO test to determine the influence of the newly introduced personalized search feature by Google. This one allegedly works with cookies only and it personalizes your search results by…

Death Threat by StumbleUpon Engineer

Death Threat by StumbleUpon Engineer

Just yesterday I published a post that bluntly criticizes the many shortcomings of StumbleUpon. A few hours ago I got the first reaction by StumbleUpon staff. No, they didn’t ask me how they can help me, a self proclaimed StumbleUpon…

Speed Up Firefox the No Bullshit Way

Speed Up Firefox the No Bullshit Way

zv7qrnb * Over the years I’ve tried numerous ways of speeding up Firefox. Most posts on that topic make you change some hidden preferences and such. I say: That’s bullshit! I’ve never experienced much of an betterment. There are few…

SEO 2.0 Services 3.5$/h

SEO 2.0 Services 3.5$/h

I’m furious! That’s surprising as it’s difficult to annoy me these days. I turned 35 this year and I’m a web professional for 10 years now so many things don’t bother me anymore. Still there are things that get me…

The New Delicious Front Page is Broken and Easily Gamed

The New Delicious Front Page is Broken and Easily Gamed

For years the Delicious front page has been the better Digg. No political bias, no teenage geek crap with b00bs, FAILs and pwns. Just die hard tech and web dev resources. Today Delicious changed its front page though. Now you…