Bullshit
Well, huge chunks of shit
Words that Damage Trust in Your Blog
These words may be correct English but nonetheless they make you appear like an idiot when you use them on your blog. Why? They have obviously negative or hidden meaning that influences ...
Are Category Keywords in the URL a Significant Ranking Signal Now?
Above: Not personalized search results for the query [content strategy mistakes]. I rank at #7. Look who ranks at #2 and #4. While trying to assess the impact of stolen and otherwise ...
Google Buys Links with Hidden Anchor Text
I was awestruck today when I noticed that the perhaps most important German blogging conference re:publica sells high PageRank links. Paid links are forbidden by the Google Webmaster ...
Science vs Reality: Do Not Obey Scientists – Practice What Works in SEO & Beyond
* A few weeks ago I had a lively discussion on Twitter with two quite opinionated individuals who are quite known in the SEO industry. I won't name them ...
Lead or Follow?
* One of the most important factors of my success until now is the fact that I was never been content with following. I never liked following orders following trends following people I always ...
Usability Experts Still Fail Themselves on World Usability Day 2010
* Two years ago I celebrated my first world usability day by pointing out usability mistakes usability experts commit. Fast forward to 2010 and what do I see? World ...
‘SEO is Dead’ is Dead
Diamond Skull by Damien Hirst. Image by Aaron Weber. Recently a post titled "How SEO is breaking the web (and killing Google)" has garnered almost 200 tweets. While I assume ...
10 Internet Legends Everybody Should Know
You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place, mostly where people use to meet for small ...
Panama Hat SEO
I confess: I've been lying to you all these years! I don't wear a white sombrero like my avatar does. I wear a Panama hat instead. There is ...
Quick & Dirty SEO or Quality Optimization?
Most Hair Cuts 6.99$ by a4qpa. Last week I went to the barber. Actually she's a female barber so should I say hairdresser then? I paid 25 Euro for approx. ...
SEO is a Craft not a Science
Running Bumblebee by wwarby Recently there has been a backlash in the SEO industry against what is deemed to be a non-scientific approach when it comes to SEO ...
Stop Social Media Hopping Now to Save Your Business Later
Social Media: Paradise or prison? Are you social media hopping? Have you been on Friendster 5 years ago, on MySpace 3 years ago, on Facebook for a year or more ...
Arizona SEO Experts Against Racism
Would you stop this guy from entering Arizona? I don't read the news. It makes me sick. Sometimes you can't ignore the bad news though. They creep in from all over ...
Are You a Real Time Idiot? A Racing Rat on Steroids? A Twitter Zombie?
Blue Eyed Zombie by Josh Jensen After spending two years on Twitter, participating almost daily there, I have noticed a gradual change in user behavior. It seems that many of ...
Attention! SEO 2.0 Was Spreading Malware Yesterday
Hello Dear SEO 2.0 Readers! Unfortunately the SEO 2.0 blog has been compromised yesterday along with other sites on my server. The purpose of the attack was to spread malware. In case you have ...
SEO 3.0 – Hanging Out With the Hipsters
It has been almost 3 years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. No innovation. No next ...
SEO Test: Default Personalized Search is a Myth – It Doesn’t Work
During the recent three weeks I have performed a very simple SEO test to determine the influence of the newly introduced personalized search feature by Google. This one allegedly works with cookies ...
Death Threat by StumbleUpon Engineer
Just yesterday I published a post that bluntly criticizes the many shortcomings of StumbleUpon. A few hours ago I got the first ...
Speed Up Firefox the No Bullshit Way
* Over the years I've tried numerous ways of speeding up Firefox. Most posts on that topic make you change some hidden preferences and such. I say: That's bullshit! I've never experienced ...
SEO 2.0 Services 3.5$/h
I'm furious! That's surprising as it's difficult to annoy me these days. I turned 35 this year and I'm a web professional for 10 years now so many things don't bother ...