10 Commandments of Business Blogging

10 Commandments of Business Blogging

* Whatever you do, you need passion! What exactly is business blogging? To me it applies to any blogging motivated by the advancement of any business or marketing goals. It may even apply to blogging for a cause like many…

SEO 2.0 is Like Poetry

SEO 2.0 is Like Poetry

When I was young and idealistic, that is when I didn’t have to spend most of my time earning money to pay the bills, I used to write poetry. It wasn’t bad poetry at all, at least after a few…

The Most Important Difference Between Websites and Blogs

The Most Important Difference Between Websites and Blogs

Website vs Blog: What’s the difference? What is the single most important difference between “conventional” or “static” websites and blogs? Many people will probably reply Blogs are dynamic, websites are not Blogs encourage conversation, websites do not Blogs offer feeds,…

Top 10 Proven Headline Formulas for Tremendous Online Success

Top 10 Proven Headline Formulas for Tremendous Online Success

Do you need some proven headlines for tremendous online success? Do you need headline ideas that work on social media and beyond? You have come to right place! I’ve been crafting intriguing headlines for 15+ years! Try some of these…

What Easter Can Teach Us About Search, Social Media and Blogs

What Easter Can Teach Us About Search, Social Media and Blogs

Yes. I usually enjoy a short break during holidays like Easter Yet I often can’t resist to think about SEO 2! It consists of three major parts: I want to share with you a saying that kept popping up on…

10 Ways to Fight Back Content Thieves

10 Ways to Fight Back Content Thieves

Content thieves “make money online” off your content. This expensive sports car could be yours instead. You can use search by image on Google to find who uses your photos and Copyscape for your written content.   When content thieves…

Dofollow Blog Commenting Etiquette vs a Barbecue Party

Dofollow Blog Commenting Etiquette vs a Barbecue Party

* How to comment on “dofollow” blogs without getting marked as SPAM? Is there a way to add actual value to your comment even though you’re just after the link? Does commenting on a “dofollow” blog work for bloggers who…

WordPress Post Address Best Practices

WordPress Post Address Best Practices

WordPress is – you might already know it – the most popular blogging platform and content management system on the Internet. There are plenty of good reasons to use it although WordPress has also some major drawbacks. WordPress is bloated…

The ROI of Blogging and Social Media

The ROI of Blogging and Social Media

For years ROI or Return on Investment was a term used by business people in suits and marketers who worked for them. Meanwhile search marketers often obsessed about rankings, traffic and conversions. Then ROI went mainstream as not only SEOs…

The Most Inspiring Blogging Niches

Based on my 15+ years of experience as a blogger I compiled a list of the most inspiring blogging niches! These types of blogs are a constant inspiration on the English speaking Web for like a decade or more. The…

SEO 2 Best Practices: Finding Images/Choosing Free Photos

SEO 2 Best Practices: Finding Images/Choosing Free Photos

Back when I just started the SEO 2 blog I used images only as a nice to have addition. Why? I wrote and published a lot while there weren’t many free (to use) photos back then. Nowadays you always need…

The 7 Pillars of SEO 2: All You Can E-E-A-T [sic!] to Become POPULAR

The 7 Pillars of SEO 2: All You Can E-E-A-T [sic!] to Become POPULAR

It’s 2024 and Google attempts to fend off the AI crap invasion using its E-E-A-T principles. Will it be enough to become popular? I don’t think so. In order to succeed in a social media driven online environment have to…

10 Reasons to Use Social Media

10 Reasons to Use Social Media

Have you ever wondered why you are spending hours daily on the Internet without really working? Some people assume that you are wasting your time when looking at cute cat images on Facebook. Here are 10 reasons to use social…

20 Ways to Survive as a Freelancer

20 Ways to Survive as a Freelancer

I work a as freelancer for many years now. I am a blogger, social media manager, search engine optimizer among many other roles. I survived! How did I do it? It is difficult at times to freelance, but I pay…

Social Media Best Practices: How to Serve Audience Interests

Social Media Best Practices: How to Serve Audience Interests

* This is part of a little series of posts about blogs, social media and search best practices. The article deals with “topical categorization” for social media audiences and beyond. In essence the post is not just about categories you…

Simple Ways to Use Universal Search to Appear on Top of Google

Simple Ways to Use Universal Search to Appear on Top of Google

Back in the days search was about the proverbial “10 blue links” that lead to actual results on third party websites. Not anymore. What happened? Universal Search! In this post I will show you some simple ways to use Universal…

How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps

How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps

Do you remember Matt Cutts? This famous cat blogger with the basic WordPress theme? He now works for the Pentagon on cyber-warfare. Yes, I know he is only famous because he worked at Google a few years and he could…

Sweetest Fight Ever: Hot Chocolate vs White Sugar

Sweetest Fight Ever: Hot Chocolate vs White Sugar

Do you remember how I defeated Lyndon of Cornwall SEO last time? Now he attempts a comeback on the link baiting scene. No chance man, White Sugar, formerly known as Mad Tad the SEO Destroyer is still the monarch! So…

It’s Magic: Content Creation and Link Building While You’re Away

It’s Magic: Content Creation and Link Building While You’re Away

During the holidays I was offline. Nonetheless my blog gained many new links and several postings have been published while I was on vacation.   Do blogs stay empty on holidays? Now as I am not a company but a…

Why People Read It Again (And Again And Again)

Why People Read It Again (And Again And Again)

On blogs about blogging you will often find lessons on the importance of being original. Most bloggers will tell you that if you want to stand out, you must create original content. Of course this is good advice. Of course…