SEO 2.0 Basics: WordPress URL Design
WordPress is, you might already suspect it, the most popular blogging platform aka blog CMS out there. Thee are plenty of good reasons to use it although WordPress has some major drawbacks (it’s bloated, can be easily hacked, has a…
10 Article Ideas to Choose From
Dear Subscribers and Returning Visitors, I am again struck by inspiration overflow. This is really a problem combined with very limited time resources. There are some article ideas in my head or drafts on my PC to choose from. So…
The ROI of Blogging and Social Media
For years ROI or Return on Investment was a term used by business people in suits and marketers who worked for them. While search marketers often obsessed with rankings, traffic and conversions. Recently ROI is going mainstream as not only…
Top 10 Blogging Trends
My unique point of view, being a veteran blogger from Germany, I started “late”, in 2003, while reading blogs since 2001, allows me to spot trends more clearly. Why? Germany is generally speaking 1-3 years behind the overall Web or…
How to Create a Dynamic Blogroll in 5 Minutes
In the early days of blogging a blogroll was something cool, something everybody had to have installed. People blogging a while notice one thing though: Conventional static blogrolls do not work. Nobody clicks the links. Blogrolls are only important for…
SEO 2.0 Best Practices: Images or Finding Stock Photos
For my SEO 2.0 blog I tended to use images only as a nice to have add on due to the fact that my time for blogging was very limited. One week I added images to all posts, the next…
The 7 Pillars of SEO 2.0
In order to succeed in a social media driven Web 2.0 environment website owners, bloggers and businesses have to take certain steps. These practical steps are based on a theoretical foundation with 7 main pillars. These 7 pillars of SEO…
10 Reasons to Use Social Media
In case you ever wondered why you are spending hours daily on the Internet without really working and you or others assume that you are wasting your time here are 10 reasons to use social media you might want to…
20 Ways to Survive as a Freelancer Working on the Web
I work a as freelancer for approx. 5 years now. I am or was a web developer, a problogger, an online journalist and currently I’m a SEO consultant most of the time. I survived! It is difficult at times to…
SEO 2.0 Basics: StumbleUpon Categories
From now on I want to start a little series of posts. It will be called SEO 2.0 basics. I will write short posts about fundamentals needed in SEO 2.0. I want to start with StumbleUpon categories. As you probably…
Must Read Dark Horse Social Media Blogs
Social inclusion to feel more confident* While there are some social media authority blogs already out there for ages, I noticed that there are many unappreciated social media blogs as well. So I want to share these dark horse social…
7 Simple Ways to Use Universal Search to Appear on Top of Google
While many people still assume that SEO 2.0 is just a mislead term for SMO/M (social media optimization/marketing) it’s plainly put not true. In SEO 2.0 you still in many cases aim at search results in the broadest sense. One…
How I Outranked Matt Cutts for the Term SEO in 7 Easy Steps
Do you know Matt Cutts? This famous cat blogger with the ugly WordPress theme? Yes, I know he is only famous because he works at Google and he can shatter lives of people who depend on online revenue with one…
Sweetest Fight Ever: Hot Chocolate vs White Sugar
Do you remember how I defeated Lyndon of Cornwall SEO last time? Now he attempts a comeback on the link baiting scene. No chance man, White Sugar, formerly known as Mad Tad the SEO Destroyer is still the monarch! So…
7 Must Read End of Year Lists for Internet Power Users
While I’m not the typical end of year list type of guy, I feel that 2007 was a year that saw certain developments you shouldn’t miss as an Internet power user, SEO 2.0 being one of them. I won’t provide…
It’s Magic: Content Creation and Link Building While You’re Away
During the holidays I was off line. Nonetheless SEO 2.0 gained many new links and several postings were published at this blog while I was on vacation. Now as I am not a company but a single guy you might…
Let’s Read It Again (And Again And Again)
Photo Credit: Steve Wall On blogs about blogging you will often find lessons on the importance of being original. Most bloggers will tell you that if you want to stand out, you must produce original content. Of course this is…
I live in the Blogosphere
I don’t live in a house, town, province, or country anymore. I live in the blogosphere. I don’t belong to an ethnic group, profession, religion, orientation, political affiliation, interest group, or educational background. I’m a citizen of the blogosphere. I…
Blogging for World Domination
Do you remember the bad guy from the early James Bond movies? The one with the white cat? Blofeld was his name. If you really want to become a popular blogger you must aim for world domination! Imagine yourself to…
Quality Traffic? Treat Your Readers Like Human Beings not Numbers
Orwellian Newspeak is abundant nowadays. We speak about “collateral damage”, “ethnic cleansings” or “human resources”. In SEO/SEM we have also terms like this. Quality traffic is an abominable term which for most marketers means something like visitors who are interested…
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