When Link Building Think Relationships not Technology

When Link Building Think Relationships not Technology

When link building many stingy webmasters only want inbound links. In contrast they don’t link out. They are even afraid that links from User Generated Content (UGC) – like comments – are draining their PageRank. Is your site authority leaking…

Blogger’s Block? How to Overcome Blogging Apathy

Blogger’s Block? How to Overcome Blogging Apathy

Do you experience so-called “blogger’s block”? Are you unable to write for some reason? I can help! Over the years my blog became repeatedly silent for a number of reasons – a rare vacation trip rediscovery of a vintage strategy…

5 Keys to X-Twitter Headlines

5 Keys to X-Twitter Headlines

X-Twitter headlines are about short striking descriptive tidbits. Why? So that they can spread virally quickly and frequently. First we had social media now we have X-Twitter. No joke. You don’t do social media optimization anymore. As a marketer you…

Simple Image SEO Best Practices for Google Image Search Traffic

Simple Image SEO Best Practices for Google Image Search Traffic

* It’s astounding how simple image SEO for blogs really is. How do I know? Let me explain! I’ve been ranking very high on Google Image Search with the images that illustrate my posts for many years. My images were…

8 Blogger Archetypes: Which One Are You?

8 Blogger Archetypes: Which One Are You?

* There are 8 blogger archetypes. activist connector collector fighter newshound teacher writer inventor Let me explain.   The activist When I started blogging back in 2003 I wanted to be an activist. An activist is someone who is actively…

7* Writing for Subscriber Heaven: More of the Same but Better

7* Writing for Subscriber Heaven: More of the Same but Better

After realizing once again that I don’t like writing for social media as much as I do right now I focused on ways of writing for subscribers and other regular visitors. In order to fulfill the needs of your regular…

Why Image Optimization is Important for Blogs

Why Image Optimization is Important for Blogs

This time, instead of explaining why image optimization is important for blogs I will simply demonstrate it. One day I checked my search traffic from Google. These were the top 12 search referrers for that month on SEO 2.0: Search…

Top 10 Most Insane Reasons Why Blogging for Social Media Sucks

Top 10 Most Insane Reasons Why Blogging for Social Media Sucks

* OK, I admit it! I’m part of the problem here. It all started with link baiting a few years ago. Then blogging for a social media audience has become common place. Sometimes it seems there is not a single…

7 Reasons to Hide Posts from Feed Subscribers + Front Page Visitors

7 Reasons to Hide Posts from Feed Subscribers + Front Page Visitors

A WordPress plugin that removes posts from the blog feed is what I’ve been searching for like forever. I finally was successful. I’ve found Stealth Publish. The official feature description is even more promising: “Prevent specified posts from being featured…

Social Media Trends You Must Be Aware of

Social Media Trends You Must Be Aware of

Social media is evolving, revolving and sometimes struggling. It seems there are trends which are there for a while now. Some sites reflecting overall trends lose steam and die while others are born and/or accelerate. Here is a number of…

Does Blogging for Money Work or Not? 6 Noob Mistakes

Does Blogging for Money Work or Not? 6 Noob Mistakes

A Newsweek article by the “fake Steve Jobs” [Daniel Lyons] blogger basically denounced blogging for money or in other words depicted problogging as a myth. Well, not really, it said you can’t make “huge amounts money” or “grow rich” by…

SEO 2.0 Reality Check: What Works?

SEO 2.0 Reality Check: What Works?

* I’ve been writing for this blog and popularizing SEO 2.0 for 15 years! Yes. It’s time to review some of my theories and predictions. I have promised you a new era. Did it really arrive? Did SEO 2.0 turn…

Change has come to WhiteHouse.gov – When will it come to your Website?

Change has come to WhiteHouse.gov – When will it come to your Website?

Image: Brick Obama by ~emeph Immediately after Barack Obama has been sworn in as the new president of the United States the Whitehouse.gov website has been relaunched. Some of the most important aspects of this change are: It has a…

7 Autopilot Link Building Techniques

7 Autopilot Link Building Techniques

The most important thing in SEO 2.0 is to stop “link building” and to start “getting links” or “earning links”. Link building will always be artificial to some extent whereas when you get links from people who link you voluntarily…

Web Success Without SEO Works: How I Entered the Top 10 for SEO Blog

Web Success Without SEO Works: How I Entered the Top 10 for SEO Blog

When I started this blog – SEO 2.0 – I proclaimed that SEO is dead and that you don’t need it anymore to succeed on the Web. Moreover I proclaimed a new kind of SEO, SEO 2.0 which works almost…

Quick Guide to Social Media and WordPress Categories vs Tags

Quick Guide to Social Media and WordPress Categories vs Tags

* One of the most annoying issues on social media, both from a user and a webmaster perspective is the often faulty categorization by users. Many people mix topics and categories in a way nobody really can appreciate. Why does…

Is Commenting on Dofollow-Blogs a Link Building Strategy?

Is Commenting on Dofollow-Blogs a Link Building Strategy?

* This post is about commenting on so called “dofollow-blogs”. Does commenting as a link building strategy make sense? Spoiler alert: it doesn’t in most cases. Yet it can. Let me explain why! The Bad Habit of SEO Worst Practices…

7 Blogging Lessons from Barack Obama

7 Blogging Lessons from Barack Obama

Obama has taught me a few very important things: lessons from Barack Obama and how they relate to my area of expertise blogging, social media + search

7 SEO 2 Techniques Obama Used to Score on the Web

7 SEO 2 Techniques Obama Used to Score on the Web

What is SEO 2? It’s not just about getting found via search engines! It is a term that encompasses modern techniques of making a message heard online. It’s also using any feasible way of reaching an audience by use of…

The Best Ways To Lower Your Bounce Rate [CRO]

The Best Ways To Lower Your Bounce Rate [CRO]

* Every website or blog has a purpose! It can be it a sale, a subscription or simply conveying the message. Achieving this goal is called conversion. The process of doing it is the discipline of Conversion (Rate) Optimization or…