Guest Blogging Guidelines
Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the still hugely popular guest blogging. Thus you have to abide by these guidelines to get…
Content Optimization: Publish Less – Polish More for Google
2022 was the year that content optimization went mainstream finally. Over the prior decade I haven’t published many new posts on this blog here. Nonetheless I have been spending much time working on it: polishing existing content instead of publishing…
101 Ways to Make Your Blog More Popular and Successful
* So you started a blog already? Then nothing happened? No wonder! By 2023 there is an awful lot of competition when you publish online! Don’t fret though! I’m here to help with blogs, social media and search! How Can…
Blogging vs Writing
* Is there a difference between blogging and writing? Yes, there is. More than one! What is the main difference between a blogger and a writer then? Read on to find out about it! Are You Just a Blogger or…
Google Penalty: Exact Match Anchor Text Links Hurt Your SEO
* It’s always fascinating to see how Google treats SEO techniques that have gone mainstream. You won’t believe what happens next: Google often uses filters or downright penalizes them. Of course many people out there abuse SEO techniques once they…
Great Niche Communities for Bloggers, Business People and Web Entrepreneurs
Niche communities are one of the most important pillars of an SEO 2.0 appraoch to audience building. Only by taking part in niche communities you are able to deeply connect with your peers. These “engagers” you met in communities often…
Hey Freelancer: Are You a Worker or an Entrepreneur?
* After a few years of freelancing it finally dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the…
The Best Way to Convert Visitors to Supporters is to Forge a Bond
In modern SEO we often encounter the term conversion (rate) optimization. What’s that? It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual visitor…
The Simple Freelance SEO Guide
* How to thrive as a freelance SEO? This simple freelance SEO guide explains. It worked for me! I’ve been working as a freelance SEO since 2004. Before that I was a freelance Web developer. Thus I’m not new to…
7 Business & Blogging Clues a Puppy Can Teach You
For a year or so I didn’t spend as much time with my business of blogging because I had to take care of a puppy. The funny thing is in German (remember, I live in Germany) you say “small business”…
Blog vs Dog 0:1
You might have wondered why SEO 2.0 has been so silent in recent years. One of the main reasons is a dog – a Border Collie and Shih Tzu mix. I got a puppy in early 2009 and it has…
10 Google Social Search Optimization Techniques
The new by default personalized search by Google is a big paradigm shift in SEO. I’ve already written about the changes personalized search mean for blogging social media search engine optimization etc. I prefer to call it social search as…
12 Effects Google Personalized Search Has on the Web
Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…
Interview with SEO Rockstar & Personal Development Guru Glen Allsopp
Image: Rockstar by N1NJ4. As a regular SEO 2.0 blog reader you probably know who Glen Allsopp is. I have linked his blog postings quite often in the past and he even blogsitted SEO 2.0 once a year ago while…
10 Blogging Mistakes Most Bloggers Make
* Sometimes it takes years of blogging to notice your most obvious mistakes. I’ve been blogging privately since 2003, then professionally since 2005! I still blog for clients! By now I have made most mistakes you can make as a…
101 Tweets on How to Use Twitter
How to Twitter? It’s a question asked by millions of clueless but eager to learn new Twitter users. Yeah. I know. It’s now X not Twitter. And tweets are x’s! Yet it sounds much better to say “tweet”! So let’s…
The Freemium Business Model for Blogs
While contemplating business models for my blog one idea has been the nowadays common freemium approach. Freemium means a basic free entry level product and additional premium features for more advanced users. It’s very popular with software. For example many…
Ignore SEO 2.0 Jobs for 3.5$/h
Job adverts make me furious! That’s surprising as it’s difficult to annoy me these days. I’m over 40 now and not as easily infuriated anymore thanks to Zen meditation among others. Also I’m a Web professional for 20+ years now…
Blog Commenting for SEO and Exposure: More Than Dofollow Links
When I am blogging less I get also fewer visitors and thus fewer comments. In times like these I get more comments for the SEO benefit of it. Comments out of the sheer joy of commenting become rare. There is…
The Dirty Dozen of Funny SEO Techniques for Lazy Bums
Most traditional SEO techniques are boring. Even worse: SEO is actual work in most cases. I’m lazy like hell. I wish I had a 4 hour work week or something. Other people automate everything but I suck at programming. Others…
