How to Fight Big Business in Google and Beyond with Smart Mob SEO

How to Fight Big Business in Google and Beyond with Smart Mob SEO

* Over the years I’ve been outranking big businesses, well known brands and major news media. I’ve been successfully competing with whole SEO teams. I’ve even managed to surpass spammers and black hat SEOs in some cases. Your competition on…

Run DMC and Google Want You to “Keep it Fresh”

Run DMC and Google Want You to “Keep it Fresh”

* Whether you’re spitting rhymes about gold chains and Adidas kicks, or shaping your web strategy, one thing is essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems nowadays, the Google team wants…

What Are the Core Values of Your Blog? What Do You Stand for?

What Are the Core Values of Your Blog? What Do You Stand for?

* A business blog is not only a blog it’s also obviously a business. A business has to have some core values to be able to succeed in the long term. The market is volatile so that you need some…

What Does My Bounce Rate Really Mean?

What Does My Bounce Rate Really Mean?

Image: Open 19 by Rupert Ganzer. As a modern day SEO I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click….

Non-Profit SEO Resources

Non-profit SEO was on my mind for some time at least as long as I have known the Graphic Alliance, a social designers network of companies and individuals dedicated to social campaigns, non-profit advertising and media activism. SEO for non-profits…

How to Get Links on SEO 2.0 and Other Blogs

How to Get Links on SEO 2.0 and Other Blogs

Image: Node by Uqbar. As both business blogger and SEO am I aware of both sides of “link building”. I get lots of spammy comments from Asian “blog commenting services” but I also appreciate blog comments by fellow SEO practicioners,…

Help Me Finding a Tagline for SEO 2.0!

Hello SEO 2.0 readers: After two years without a tagline on my blog I’m considering adding one again for usability reasons. A tagline is meant to explain the purpose of a blog or site in a few words or short…

Guest Blogging Guidelines

Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the recently hugely popular guest blogging. Thus you have to abide by these guidelines to get…

You Need Better Not More

You Need Better Not More

Traffic Jam in Beijing by poelog. In the recent weeks I haven’t published many new posts on SEO 2.0. Nonetheless I have been spending much time here. I’ve been updating at least a dozen of old postings from years ago….

101 Ways to Make Your Blog More Popular and Successful

101 Ways to Make Your Blog More Popular and Successful

zv7qrnb * After 15+ years of online publishing, 10 years of blogging for a plethora of blogs, being an SEO for eight years and being paid for blogging for seven years by now I finally am convinced that I know…

Blogging vs Writing

Blogging vs Writing

Image: Timeless Books by Lin Pernille. Is there a difference between blogging and writing? Yes, there is. I’ve been blogging for several years now and I’m increasingly aware of the difference. Think about what makes us read books by authors…

The Best StumbleUpon Resources Outside of SU

The Best StumbleUpon Resources Outside of SU

This is an updated post. To enhance your StumbleUpon experience there are great third party StumbleUpon resources. Resources made not by or outside of StumbleUpon itself. Here are the best: StumbleUpon Search is a Google Custom search engine that allows…

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords

It’s always fascinating to see how Google treats SEO techniques that have gone main stream. Basically Google often uses filters on them. Of course many people out there abuse SEO techniques once they know they work. So called anchor text…

Great Niche Social News Sites for Bloggers and Internet Entrepreneurs

Great Niche Social News Sites for Bloggers and Internet Entrepreneurs

Niche social news sites are one of the most important pillars of an SEO 2.0 strategy. Only by taking part in niche communities you are able to deeply connect with your peers who then support you elsewhere on the Web….

Interview with Business Blogger Steven Snell on His Recent 50k Blog Sale

Interview with Business Blogger Steven Snell on His Recent 50k Blog Sale

Steven Snell is a professional blogger who also runs a design business. He is the man behind Vandelay Design, DesignM.ag and Traffikd. Especially his two flagship design blogs have been very succesful in the past both by the sheer numbers…

Hey Freelancer: Are You a Worker or an Entrepreneur?

Hey Freelancer: Are You a Worker or an Entrepreneur?

Construction Worker by Saad Akhtar Recently it dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the past as…

Attention! SEO 2.0 Was Spreading Malware Yesterday

Hello Dear SEO 2.0 Readers! Unfortunately the SEO 2.0 blog has been compromised yesterday along with other sites on my server. The purpose of the attack was to spread malware. In case you have visited the SEO 2.0 blog or…

The Best Way to Convert Visitors to Supporters is to Forge a Bond

The Best Way to Convert Visitors to Supporters is to Forge a Bond

Friendship by sarniebill1 In modern SEO we often encounter the term conversion (rate) optimization. It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual…

The Simple Guide to Freelance SEO the Succesful Way

The Simple Guide to Freelance SEO the Succesful Way

* Patrick Altoft of Blogstorm recently wrote a piece about succeeding as an SEO freelancer. While I like Patrick very much, I even got my writing job at SEOptimise with his help, I partly do not agree with his advice….

7 Business & Blogging Clues a Puppy Can Teach You

7 Business & Blogging Clues a Puppy Can Teach You

Border Collie puppy Tess by hoyasmeg. As noted before, in 2009 I didn’t spend as much time with my business of blogging as usually because I had to take care of a puppy. The funny thing is in German (remember,…