A Simple Content Strategy for a Business Blog

A Simple Content Strategy for a Business Blog

* After a decade of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Personally I’ve found out over the years that you need at…

Google+ is a One Way Street, is Self-Promotion the Only Way Out?

Google+ is a One Way Street, is Self-Promotion the Only Way Out?

* In the last few days I wasn’t able to contribute much on social media. I was sick the week before so I had lots of work to do. Nonetheless I incited a small debate on Google+. As I had…

Testing New “Best” Responsive Theme

Testing New “Best” Responsive Theme

Some of you may have noticed I am testing and customizing a new theme for SEO 2.0 – it’s responsive aka mobile and tablet friendly. Additionally it’s great for readability. The name of the free theme is Best and indeed…

7 Kinds of Tweets You Need to Send Out Daily

7 Kinds of Tweets You Need to Send Out Daily

 * While doing blogger outreach and relations for clients I often have to explain what it is and what it entails. The most important thing is the value proposition I said last time. On the other hand you need a…

Advantages of Google-Free Blogging

Advantages of Google-Free Blogging

* OK, it’s been a few weeks since I banned Google on this blog and I see some of the consequences. In sheer numbers I get less “traffic” of course. I explained before how most of Google “traffic” weren’t real…

What Guest Blogging and Blogger Outreach Are Actually About – Stop Perverting Them

What Guest Blogging and Blogger Outreach Are Actually About – Stop Perverting Them

* Now that “content marketing” is the latest rage people who have no clue what content really means are perverting ages old techniques like guest blogging and blogger outreach. Many lazy SEOs are late to this renamed “great content” and…

Steal This Blog! SEO 2.0 Goes Creative Commons

Steal This Blog! SEO 2.0 Goes Creative Commons

* Over the years I admired the Creative Commons movement. I have not only been a big fan of it I also used a lot of Creative Commons licensed images here on my blog as metaphorical illustrations of my articles….

50 Ways to Make the Web a Better Place

50 Ways to Make the Web a Better Place

* When people want to get popular on the Web they often have the popularity itself as a goal while in reality it’s just a by-product of doing the right thing. What is the right thing on the Internet? Of…

Hey You, I’m Not Boring, I Rock Like Elvis!

Hey You, I’m Not Boring, I Rock Like Elvis!

* This is a post about rocking like Elvis instead of being boring. So skip the boring part about headlines that follows if you like and jump right to the rock & roll part.   Boring In case I would…

Why I Am Banning Google on my Blog

Why I Am Banning Google on my Blog

* I am banning Google on my blog. Why? Isn’t it ironic for a self proclaimed SEO blog to ban Google? Let me tell you the whole story. When I started out this blog in 2007 I did not get…

Free Consultation for Non-Profits, Charities & Activist Groups

Free Consultation for Non-Profits, Charities & Activist Groups

* I want to offer a free consultation for non-profits, charities and activist groups once a week. Why? I’m a lucky guy. I work from from home. I start the day with my Parkour workout. I don’t work 12h a…

Blogging Mistakes Most Corporate Bloggers Still Make

Blogging Mistakes Most Corporate Bloggers Still Make

* Sometimes it really breaks my heart to see blogging mistakes that are so fundamental that they render a corporate blog useless while at the same time being so easy to fix that it’s gross negligence keep on failing like…

Successful Blogging is Not About Becoming a Superstar

Successful Blogging is Not About Becoming a Superstar

* Last week one of the most successful bloggers in the marketing industry, Neil Patel has published a post called “How to Become a Blogging Superstar“. At first I felt like it was 2007 again, or even 2002. Why? I…

Dark Horse SEO Blogs That Look Very Promising

Dark Horse SEO Blogs That Look Very Promising

* You may already know that I’m one of the editors of the default /seoblogs slashtag on Blekko, the search engine contender for advanced users. After a few months of hiatus I have added a bunch of dark horse SEO…

The Stone Age of Blogging is Over – What’s Next?

The Stone Age of Blogging is Over – What’s Next?

* Lately many influential bloggers have written about the end of the golden age of tech blogging. They say “tech” but in a way they mean blogging in general it seems. Some people were furious and asked whether “over” is…

Words that Damage Trust in Your Blog

These words may be correct English but nonetheless they make you appear like an idiot when you use them on your blog. Why? They have obviously negative or hidden meaning that influences your readers. Thus they damage trust in you…

12 Awesome SEO & Internet Marketing Resources from my Blog Readers

SEO 2.0 is for real. I practice what I preach. It’s not just talk to make more people follow me. I really visit every blog or site that my readers and commentators enter in the “website” input when they comment….

The Joy and Pain of Starting a New Blog

The Joy and Pain of Starting a New Blog

* It’s not a secret that I’m not as active on SEO 2.0 as in the early days anymore. I’ve turned out an “occasional blogger” over the years while publishing SEO related articles mostly over at the SEOptimise blog. I…

How to Fight Big Business in Google and Beyond with Smart Mob SEO

How to Fight Big Business in Google and Beyond with Smart Mob SEO

* Over the years I’ve been outranking big businesses, well known brands and major news media. I’ve been successfully competing with whole SEO teams. I’ve even managed to surpass spammers and black hat SEOs in some cases. Your competition on…

Run DMC and Google Want You to “Keep it Fresh”

Run DMC and Google Want You to “Keep it Fresh”

* Whether you’re spitting rhymes about gold chains and Adidas kicks, or shaping your web strategy, one thing is essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems nowadays, the Google team wants…