Blogging Mistakes Most Corporate Bloggers Still Make
* Sometimes it really breaks my heart to see blogging mistakes that are so fundamental that they render a corporate blog useless while at the same time being so easy to fix that it’s gross negligence keep on failing like…
Successful Blogging is Not About Becoming a Superstar
* Last week one of the most successful bloggers in the marketing industry, Neil Patel has published a post called “How to Become a Blogging Superstar”. At first I felt like it was 2007 again, or even 2002. Why? I…
Dark Horse SEO Blogs That Look Very Promising
* You may already know that I’m one of the editors of the default /seoblogs slashtag on Blekko, the search engine contender for advanced users. After a few months of hiatus I have added a bunch of dark horse SEO…
The Stone Age of Blogging is Over – What’s Next?
* Lately many influential bloggers have written about the end of the golden age of tech blogging. They say “tech” but in a way they mean blogging in general it seems. Some people were furious and asked whether “over” is…
Words that Damage Trust in Your Blog
These words may be correct English but nonetheless they make you appear like an idiot when you use them on your blog. Why? They have obviously negative or hidden meaning that influences your readers. Thus they damage trust in you…
12 Awesome SEO & Internet Marketing Resources from my Blog Readers
SEO 2.0 is for real. I practice what I preach. It’s not just talk to make more people follow me. I really visit every blog or site that my readers and commentators enter in the “website” input when they comment….
The Joy and Pain of Starting a New Blog
* It’s not a secret that I’m not as active on SEO 2.0 as in the early days anymore. I’ve turned out an “occasional blogger” over the years while publishing SEO related articles mostly over at the SEOptimise blog. I…
How to Fight Big Business in Google and Beyond with Smart Mob SEO
* Over the years I’ve been outranking big businesses, well known brands and major news media. I’ve been successfully competing with whole SEO teams. I’ve even managed to surpass spammers and black hat SEOs in some cases. Your competition on…
Run DMC and Google Want You to “Keep it Fresh”
* Whether you’re spitting rhymes about gold chains and Adidas kicks, or shaping your web strategy, one thing is essential… “Keepin’ it fresh.” Fresh content is unique and engaging, and Google likes that. It seems nowadays, the Google team wants…
What Are the Core Values of Your Blog? What Do You Stand for?
* A business blog is not only a blog it’s also obviously a business. A business has to have some core values to be able to succeed in the long term. The market is volatile so that you need some…
What Does My Bounce Rate Really Mean?
Image: Open 19 by Rupert Ganzer. As a modern day SEO I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click….
Non-Profit SEO Resources
Non-profit SEO was on my mind for some time at least as long as I have known the Graphic Alliance, a social designers network of companies and individuals dedicated to social campaigns, non-profit advertising and media activism. SEO for non-profits…
How to Get Links on SEO 2.0 and Other Blogs
Image: Node by Uqbar. As both business blogger and SEO am I aware of both sides of “link building”. I get lots of spammy comments from Asian “blog commenting services” but I also appreciate blog comments by fellow SEO practicioners,…
Help Me Finding a Tagline for SEO 2.0!
Hello SEO 2.0 readers: After two years without a tagline on my blog I’m considering adding one again for usability reasons. A tagline is meant to explain the purpose of a blog or site in a few words or short…
Guest Blogging Guidelines
Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the recently hugely popular guest blogging. Thus you have to abide by these guidelines to get…
You Need Better Not More
Traffic Jam in Beijing by poelog. In the recent weeks I haven’t published many new posts on SEO 2.0. Nonetheless I have been spending much time here. I’ve been updating at least a dozen of old postings from years ago….
101 Ways to Make Your Blog More Popular and Successful
* After 15+ years of online publishing, 10 years of blogging for a plethora of blogs, being an SEO for eight years and being paid for blogging for seven years by now I finally am convinced that I know how…
Blogging vs Writing
Image: Timeless Books by Lin Pernille. Is there a difference between blogging and writing? Yes, there is. I’ve been blogging for several years now and I’m increasingly aware of the difference. Think about what makes us read books by authors…
The Best StumbleUpon Resources Outside of SU
This is an updated post. To enhance your StumbleUpon experience there are great third party StumbleUpon resources. Resources made not by or outside of StumbleUpon itself. Here are the best: StumbleUpon Search is a Google Custom search engine that allows…
Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords
It’s always fascinating to see how Google treats SEO techniques that have gone main stream. Basically Google often uses filters on them. Of course many people out there abuse SEO techniques once they know they work. So called anchor text…
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