How to Prevent Content Decay Right from the Start

How to Prevent Content Decay Right from the Start

When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of getting caught with spreading nonsense or linking out to corrupted sites.

When Content is Tyrant – How to Break Free

When Content is Tyrant – How to Break Free

I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it?

How to Blog Without Creating Content Yourself?

How to Blog Without Creating Content Yourself?

In the Internet marketing industry most pundits declare that you have to create quality content all the time. It’s often an overwhelming task. You have to reinvent the wheel all the time. In most other niches that’s almost impossible. What…

Hyperbole is Dead or Writing for Trust

Hyperbole is Dead or Writing for Trust

* The excessive use of superlatives and hyperbole in blogging today leads to such an over-saturation that you actually lose parts of your audience when doing it. Can you write attractively without exaggeration and cheap special effects so that you…

Guest Post by Matt Cutts on Spammy Link Building

Guest Post by Matt Cutts on Spammy Link Building

This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration here and there to stress the main message. In my recent article on the…

The Perfect Outreach Message Example

The Perfect Outreach Message Example

* Recently an outreach message that I got has not only worked immediately but it was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now that outreach…

Overused Headline Formulas that Make Your Blog Look Stale

Overused Headline Formulas that Make Your Blog Look Stale

* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…

The Only 7 WordPress Plugins Business Bloggers Need

The Only 7 WordPress Plugins Business Bloggers Need

* Serious, professional and business bloggers listen up! Forget all those top 100 WordPress plugins lists, those top 10 SEO plugins for WordPress compilations. I blog for several blogs now, at 3 of them I’m am the main or only…

Content Can’t Heal AIDS

Content Can’t Heal AIDS

* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can SMBs do that don’t have a team…

The Luxury Resort Type of Blog

The Luxury Resort Type of Blog

* Ever since I have banned Google search on my blog I rely solely on direct, social media and other referral traffic. Oh, well, there is some search traffic from the likes of Bing, Yahoo, DuckDuckGo and Blekko but it’s…

Case Study: The Value of a Blog Post

Case Study: The Value of a Blog Post

Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. At the same time they would gladly throw that same amount and much more money at “drive by” traffic from Google…

Broken Social Media: Anti-Social Sites vs Alternatives

Broken Social Media: Anti-Social Sites vs Alternatives

* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. So you not only waste your time using them you also get viciously…

Google+ Embedded Post Test

So called embedded posts have just been introduced on Google+. Personally I am quite wary of any new Google services or features. I fell on my face too often. What’s good for Google is not automatically good for you. Yes,…

Rising Above the Noise Level of the Web

Rising Above the Noise Level of the Web

m4s0n501 * Now that everybody has to create “great content” to please Google and its share holders the noise level of the Web is overwhelming. Everybody is forced to publish harder faster better stronger and of course more. So there…

When Slow Corporations Take Over Swift Startups

When Slow Corporations Take Over Swift Startups

* So the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath and tried to recount other similar mergers in the past…

The Best Free Feed Readers for Windows, Mac and Linux

The Best Free Feed Readers for Windows, Mac and Linux

* As I am probably not the only one to look for an feed reader I decided to share my list of those I think are the best ones. Most people until 2013 used Google Reader for RSS (and Atom)…

Blogging at Night

Blogging at Night

* You can blog like you go to work. You can do it with passion too. I’ve been blogging here with passion for a while and then it turned into work later on. Recently my passion returns though. How do…

What’s Your Message?

What’s Your Message?

* The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the new “content is king” and “content marketing” craze is that it focuses on…

Why Short Posts Beat Long Content: Time is Money

Why Short Posts Beat Long Content: Time is Money

* Recently a new kind of debate has been taking place in what I’d like to call the post-SEO industry as content marketing doesn’t really describe all of it. In it the main argument is that, let me summarize it…