What’s Your Message?
* The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the new “content is king” and “content marketing” craze is that it focuses on…
Content Muse 101 – How to Quote to Inspire
By now you probably know that I’m a huge fan of Anthony Pensabene aka Content Muse. I’ve already used him as an prime example of advanced
Does Google Authorship Markup Hurt or Help Rankings?
* You may remember that I have mentioned in my post “Google Authorship Markup Disadvantages Everybody Ignores” how my wife’s site has lost rankings almost immediately after I implemented the Google authorship markup on her site. One reader specifically asked…
Why Short Posts Beat Long Content: Time is Money
* Recently a new kind of debate has been taking place in what I’d like to call the post-SEO industry as content marketing doesn’t really describe all of it. In it the main argument is that, let me summarize it…
SEO 2.0 Goes Responsive Web Design with Origin
SEO 2.0 goes responsive web design with the free WordPress theme Origin by AlienWP. I kept my last theme for about 5 years by now and would even have sticked with it but it didn’t display properly on smartphones and…
How I Recovered from Panda by Banning Google
A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…
Does Smashing Magazine Fail to Represent SEO Properly or Do We?
Does Smashing Magazine fail to represent SEO? Patrick Altoft and AJ Kohn are mad at Smashing Magazine for not getting SEO: Are they right? Do the people over at Smashing Magazine have no clue about modern SEO? I simply couldn’t…
Social Sites Every Business and Professional Should Use
Many marketers argue that there is no single social media to go after for businesses trying to join the conversation. They’re right to some extent but I disagree nonetheless. There are 5 social sites you have to join and use…
10 Fatal Content Strategy Mistakes Most Businesses Make
* Everybody seems to agree by now that you need „great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to produce that content. The problem…
SEO vs SEO 2.0: Top 15 Differences
* What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0: SEO SEO 2.0 Link building, manually adding them, submitting static websites to directories, link exchange, paying for links Getting links, via blogging, writing…
Interview with Business Blogger Steven Snell on His Recent 50k Blog Sale
Steven Snell is a professional blogger who also runs a design business. He is the man behind Vandelay Design, DesignM.ag and Traffikd. Especially his two flagship design blogs have been very succesful in the past both by the sheer numbers…
Hey Freelancer: Are You a Worker or an Entrepreneur?
Construction Worker by Saad Akhtar Recently it dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the past as…
Are You a Real Time Idiot? A Racing Rat on Steroids? A Twitter Zombie?
Blue Eyed Zombie by Josh Jensen After spending two years on Twitter, participating almost daily there, I have noticed a gradual change in user behavior. It seems that many of us, including me are becoming real time idiots. Another tendency…
DIYSEO Interview with Patrick Gavin
This week SEO industry veterans Patrick Gavin, most known for launching Text Link Ads a few years ago, and Andy Hagans have launched a new major project. It’s called DIYSEO and is a new kind of SEO software or actually…
Global Domination by Multilingual Marketing and SEO
This is a guest post by Christian Arno of Lingo24. With international markets, content and localization go hand-in-hand. Sure, over 50% of the European Union speaks English to a native or fluent standard, but almost half don’t speak it to…
Attention! SEO 2.0 Was Spreading Malware Yesterday
Hello Dear SEO 2.0 Readers! Unfortunately the SEO 2.0 blog has been compromised yesterday along with other sites on my server. The purpose of the attack was to spread malware. In case you have visited the SEO 2.0 blog or…
SEO 3.0 – Hanging Out With the Hipsters
It has been almost 3 years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. No innovation. No next big thing. At least when it comes to SEO…
Image SEO for Photographers and Other Visual Artists
Photographing the Photographer by Naixn. Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big…
The Best Way to Convert Visitors to Supporters is to Forge a Bond
Friendship by sarniebill1 In modern SEO we often encounter the term conversion (rate) optimization. It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual…
The Simple Guide to Freelance SEO the Succesful Way
* Patrick Altoft of Blogstorm recently wrote a piece about succeeding as an SEO freelancer. While I like Patrick very much, I even got my writing job at SEOptimise with his help, I partly do not agree with his advice….
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