Platform Independent Online Publishing
Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?
Simple Blogging Inspiration Techniques
Blogging on a regular basis requires constant research for new topics to cover. In order to search for new material you need to know what to search for in the first place. You need blogging inspiration as a prerequisite for…
SEO vs SEO 2: Top 15 Differences
What is SEO 2? You may not even know what SEO is yet! I don’t blame you! Yet here we are talking about the next level of SEO – or as I refer to it SEO 2! How do SEO…
Broken Social Media: Anti-Social Sites vs Alternatives
* Some of the so called social media sites are broken and a waste of time. In fact they are not social at all, they are anti-social. Don’t Waste Your Time – Move On! You not only waste your time…
What’s Your Message?
The perhaps most important question when you publish is “what’s your message?” or in layman’s terms: what do you want to say? The problem with the ongoing “content is king” and “content marketing” hype is that it focuses on the…
Content Muse 101 – How to Quote to Inspire
A content muse is someone who manages to inspire others by inventively sharing other people’s content! I’ve already used the content muse approach as a prime example of advanced content curation techniques. You don’t have to be a gifted writer!…
Why Short Posts Beat Long Form Content
* In recent years a new kind of debate has been taking place online. It’s about content length. The longer the better it seems. Why? The main point of the content length debate is that – let me summarize it…
SEO 2.0 Goes Responsive Web Design with Origin
SEO 2.0 goes responsive web design with the free WordPress theme Origin by AlienWP. I kept my last theme for about 5 years by now and would even have sticked with it but it didn’t display properly on smartphones and…
How I Recovered from Google’s Panda Update – You Won’t Believe it!
A panda might by a a cute animal but for most people who have a website and get traffic from search or rather mostly from Google it’s worse than a zombie. Websites hit by one of the numerous so called…
The Inconvenient Truth about SEO
One fine day my online friends Patrick Altoft and AJ Kohn were mad at Smashing Magazine for not getting SEO. Why? The popular Web design blog published an incisive piece misrepresenting search engine optimization under the ominous headline “the inconvenient…
The 3 Social Sites Every Business and Professional Should Use
Many people argue that there is no single social media to go after for businesses trying to “join the conversation”. They’re right to some extent but I disagree nonetheless. There are just 3 social media sites you have to join…
10 Fatal Content Strategy Mistakes Most Businesses Make
* Everybody seems to agree by now that you need “great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to create that content. The problem…
Hey Freelancer: Are You a Worker or an Entrepreneur?
* After a few years of freelancing it finally dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the…
Are You An Online Zombie? Do Make These Stupid Mistakes?
Does social media make you feel stupid? Do you make stupid mistakes online? Me too! I’ve spent 15+ years on Twitter (Now X), participating almost daily there! While at it I have noticed a gradual change in user behavior. It…
Global Domination by Multilingual Marketing and SEO
This is a guest post by Christian Arno of Lingo24. With international markets, content and localization go hand-in-hand. Sure, over 50% of the European Union speaks English to a native or fluent standard, but almost half don’t speak it to…
SEO 3.0 – Hanging Out With the Hipsters
It has been already many years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. At least when it comes to SEO 2.0! No innovation. No next big…
Image SEO for Photographers and Other Visual Artists
Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big difference between being successful on…
The Best Way to Convert Visitors to Supporters is to Forge a Bond
In modern SEO we often encounter the term conversion (rate) optimization. What’s that? It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual visitor…
The Simple Freelance SEO Guide
* How to thrive as a freelance SEO? This simple freelance SEO guide explains. It worked for me! I’ve been working as a freelance SEO since 2004. Before that I was a freelance Web developer. Thus I’m not new to…
7 Business & Blogging Clues a Puppy Can Teach You
For a year or so I didn’t spend as much time with my business of blogging because I had to take care of a puppy. The funny thing is in German (remember, I live in Germany) you say “small business”…
