Free Webfonts that Don’t Look Fuzzy

Free Webfonts that Don’t Look Fuzzy

As noted before on this blog most fonts including webfonts look fuzzy these days. That’s bad for readability and ultimately for your bottom line. Using just Helvetica and Arial won’t suffice anymore. You really have to use webfonts now. Sadly…

Overused Headline Formulas that Make Your Blog Look Stale

Overused Headline Formulas that Make Your Blog Look Stale

* By now everybody and their aunt knows that headlines are the most important part of any article. The wrong headline can make the best piece of writing literally disappear within the permanent storm of content promotion. This has lead…

How to Spot a Fake Link Removal Request

How to Spot a Fake Link Removal Request

When Google invented “unnatural links” by simply deciding that some links are unnatural while others are not they also created the problem of large scale negative SEO. Then they professed to have the solution for their self-created problem, the disavow…

SEO is Alive!

SEO is Alive!

* When I started out this blog over 6 years ago I said what nowadays is almost a running gag: “SEO is dead“. So you could assume I am the most unlikely person to tell you that SEO is alive….

Hey Google! Sunset Your Unnatural Oral Action or I’ll Nofollow You

Hey Google! Sunset Your Unnatural Oral Action or I’ll Nofollow You

* Do you remember the days when “manual action” was something desirable and NSFW? Listening to Google spokespeople turns more bizarre with the years. They have come up with their own language to hide the sour facts of penalties, faulty…

Content Can’t Heal AIDS

Content Can’t Heal AIDS

* Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can SMBs do that don’t have a team…

The Luxury Resort Type of Blog

The Luxury Resort Type of Blog

* Ever since I have banned Google search on my blog I rely solely on direct, social media and other referral traffic. Oh, well, there is some search traffic from the likes of Bing, Yahoo, DuckDuckGo and Blekko but it’s…

Case Study: The Value of a Blog Post

Case Study: The Value of a Blog Post

Sometimes when I tell business owners how much I charge for blog posts they tell me that it’s expensive. At the same time they would gladly throw that same amount and much more money at “drive by” traffic from Google…

Google+ Embedded Post Test

So called embedded posts have just been introduced on Google+. Personally I am quite wary of any new Google services or features. I fell on my face too often. What’s good for Google is not automatically good for you. Yes,…

Rising Above the Noise Level of the Web

Rising Above the Noise Level of the Web

* Now that everybody has to create “great content” to please Google and its share holders the noise level of the Web is overwhelming. Everybody is forced to publish harder faster better stronger and of course more. So there is…

Easy Broken Link Outreach Using the Free SEO Crawler

Easy Broken Link Outreach Using the Free SEO Crawler

* This is a post I have written on behalf of SERPs.com on a third party site that vanished ever since. It’s too valuable to get lost in my opinion. For years I have been looking for a both easy…

Questions to Ask Yourself Before Each Project

Questions to Ask Yourself Before Each Project

* There are a lot of down to earth questions to ask yourself before you launch a website or blog. The big ones like “how will this pay for itself” aka the business model or “who is going to read…

6 Years of SEO 2.0 Anniversary

6 Years of SEO 2.0 Anniversary

Yes, it’s already 6 years ago that I started SEO 2.0, the blog you are reading right now. So this is an anniversary! The blog had a lot of ups and downs ever since and it has slowed down for…

Free Traffic vs Gatekeeper Traffic

Free Traffic vs Gatekeeper Traffic

zv7qrnb * Usually I prefer to speak about visitors not traffic as in people visiting your site. The term traffic is too fuzzy to really explain what is going on on the Web in general or on your site in…

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands

* As you might have noticed I live in Berlin, Germany. That’s a hugely popular place among tourists from all over the world. The area I live in is full of hostels, night clubs and places to eat out. There…

10 Things the Unnatural Links Penalty Taught me About Google and SEO

10 Things the Unnatural Links Penalty Taught me About Google and SEO

I didn’t expect to get penalized for unnatural links at all, that’s why I noticed it very late. Also the whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least. Here are the…

Quality Sites Are the New Links and Santa Exists

Quality Sites Are the New Links and Santa Exists

* Accordingly to Google and Search Engine Land the decade old practice of link building has just been replaced by “building quality sites”. No, that’s not a joke. This is official: “In general, webmasters can improve the rank of their…

Examples of Quality Webfonts for Body Text Readability: Proxima Nova

Examples of Quality Webfonts for Body Text Readability: Proxima Nova

* Last time I’ve written about how Microsoft made the Web ugly and how so called webfonts are probably a solution alas a difficult one I promised to find some premium quality webfonts for improved body text readability. I’ve checked…

When Slow Corporations Take Over Swift Startups

When Slow Corporations Take Over Swift Startups

* So the good old Yahoo has taken over the fresh and popular blogging community Tumblr. I was thinking for a while what it means. I took a deep breath and tried to recount other similar mergers in the past…

Reshare This if You Love Your Mother!

Reshare This if You Love Your Mother!

I know I’m a bit late for Mother’s Day. I love my mother every day though. Do you? In case you love your mother reshare this! Now, who will say “no” and refrain from resharing? Many people will feel compelled…