Quality Traffic? Treat Your Readers Like Human Beings not Numbers

Quality Traffic? Treat Your Readers Like Human Beings not Numbers

Orwellian Newspeak is abundant nowadays. We speak about “collateral damage”, “ethnic cleansings” or “human resources”. In SEO/SEM we have also terms like this. Quality traffic is an abominable term which for most marketers means something like visitors who are interested…

Would You Pay 10$ a Month for an Enhanced SEO 2.0 Subscription?

Would You Pay 10$ a Month for an Enhanced SEO 2.0 Subscription?

Blog monetization without alienating your audience is a very difficult task. It’s no secret, you probably already know that I would like to go problogging on my own full time at SEO 2.0 if I could. Right now I earn…

333 RSS Subscriptions or How to Double Your Subscribers While Blogging Half as Often

Dear Readers! If you’re still with me say “Yeah!”. I can’t hear ya! Say “Yeaaah!!!”. All the ladies say “Heeeey!”. All the gents say “Ho, ho!” Why? I’m sick and tired! Not of blogging particularly. Or rather I’m sick because…

Seobook.com Banned at Mixx?

Seobook.com Banned at Mixx?

Update: The issue has been resolved already, seobook.com is reinstated. While I enthusiastically joined Mixx and participated eagerly since then one thing strikes me as more than unusual: It seems that one of the most renown SEO authorities, Aaron Wall…

15 Ways of Disagreeing with Style

Recently I was subject to or part of some major disagreements and discussions online. This is partly due to the rapid spread of my SEO 2.0 ideas. People just can’t ignore them anymore. While I am in Internet publishing for…

10 Misconceptions Why SEO is Better than SMO Refuted

Wayne Smallman over at Blah! Blah! Technology has taken great lengths to convince people that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for middle sized and small businesses. As I do not advocate a pure…

Why Social Media are Like Slavery and SMO Equals Abolitionism

Most people apparently think social media services based on User Generated Content (UGC) like YouTube, Blogger, Facebook or Pinterest are outright idealistic endeavours built for the benefit of humanity and not Social Media Optimization. Yet they are not. They are…

After Blogging Success: 5 New Frontiers

Success has one disadvantage: Once it’s there, you take it for granted and get bored! With social media and blogging once you get stumbled daily even if you do not write something you deem worthy being stumbled once you get…

Interview With Myself

Hello world! My name is Tad Chef of the world famous SEO 2.0 blog. Now I present to you my first audio post*. I call it an „interview with myself“. Interviews are a vital way to make people disclose information…

Steampunk SEO vs Social Media, Competition vs Cooperation

m4s0n501 Steampunk is a popular trend among what we call retro future, or future of the past. Steampunk makes modern appliances look like they have been built in the 19. century or the Victorian age. It looks great and thus…

30+ Reasons Why Your Web Design, SEO, Web Hosting or Startup Company Should Advertise on my Blog

After more than 3 years as a full time SEO consultant and 10 years in online publishing and 10 years writing for the web I realized that I can really write about just anything to make it popular. It’s the…

Hey You! Your Blog Has Been Hacked!

Yes, your blog! I am talking to you. At least if you found me via Technorati or other vanity search methods. This blog post here explains one way how you can find out whether your blog has been compromised and…

With Blogging, Size Matters – If You Want Traffic

If your blog isn’t getting as many visitors as you’d like, you need a quick lesson in how people read on the Web – they don’t, they scan.  With millions of posts to choose from, people are looking for the…

How to Sneak in Into a 1000$+ Conference for Free

Today I met Tim O’Reilly, the guy who coined the term Web 2.0 back in 2004. Well kind of. First let me tell you how I did it. The Web 2.0 Expo was in town, in this case Berlin, Germany…

101 Blog Posting Ideas

This is my post #101 on SEO 2.0. When I started this blog, I had almost no clue what to write about, just some vague ideas. Especially I thought that SEO is such a boring topic and this niche so…

Do Not Read This

Do Not Read This

Reverse psychology, or getting another person to do what you want by asking for the opposite, can be a neat trick, if done well. You’re reading, right? In 1975, Freddie Mercury wrote and recorded Bohemian Rhapsody, a song that ran…

Pupular Niche Social News Communities

There are plenty of specialized social news communities by now, sadly most of them poorly customized Pligg applications with no users but some of them really rock and provide great niche news with a real user community behind them. So…

Blog Clean Up, PageRank Lottery, New Focus

Hello Readers, There are some changes on SEO 2.0 to announce: Blog clean up PageRank lottery New focus On Saturdays there always was clean up day in my family when I was a kid. So I cleaned up my blog…

The Day PageRank Died

Yesterday, October 24th, 2007 marked the day when PageRank died. It became virtually useless or worthless. Why? What was the purpose of Google PageRank in the first place? PageRank was revolutionary when it was introduced by Google. That’s why Google…

1000 Pages Liked on StumbleUpon

1000 Pages Liked on StumbleUpon

While on my StumbleUpon home page I noticed that today is the day “I liked more than 1000 pages” on SU. I guess I stumbled more than 1000 but not significantly as I do not stumble pages I dislike in…