Explaining SEO to Mere Mortals with Common Words

* Recently I have published a post on my biggest mistakes of the last decade. One of them was sticking to the cryptic SEO acronym itself. Mere mortals still don’t know what SEO means let alone how it works. Why…

The Best Free Webfont for Readability

* OK, I admit it,  it took me a long time to test and find out (years actually) but finally I’ve found the best free webfont (or web font if you prefer that) for body text readability. Surprisingly it’s a…

6 Spam-Free Link Building Methods that Won’t Make Google Cry

* This is a post written by the team of freelance-seo.co.uk with a few suggested changes by myself. Earlier this year, the SEO world was shaken to its core by Google’s cry that guest blogging for SEO purposes is dead…

As mentioned in the first part of my SEO 2.0 tools and resources from the upcoming ebook of the same name I have split the list with way too many links into three parts. This is part two. Again this…

How to Blog Without Creating Content Yourself?

In the Internet marketing industry most pundits declare that you have to create quality content all the time. It’s often an overwhelming task. You have to reinvent the wheel all the time. In most other niches that’s almost impossible. What…

Hyperbole is Dead or Writing for Trust

* The excessive use of superlatives and hyperbole in blogging today leads to such an over-saturation that you actually lose parts of your audience when doing it. Can you write attractively without exaggeration and cheap special effects so that you…

10 Habits of Highly Efficient Social Media Power Users

* Many people view social media as a waste of time while others expect them to be some kind of promised land for self promotion. Both groups will never use social media to their fullest potential. The truth lies of…

As you might have already know I have been preparing the SEO 2.0 ebook for more than a year by now. I am aware that it’s a long time to wait and that I also have less time to write…

Your Friend Shared this on Google+

Many people still consider social media and search two different things. They will even say things like “SEO is dead and will be replaced by SMO”. In reality by now there is only social search. Most people do not log…

Review: 4 New Online SEO Tools to Try in 2014

* Wow. It’s 2014 already. I started practicing SEO consciously 10 years ago. Despite all the nonsense we have been hearing from publicity hungry mainstream media SEO is growing, at least judging from the plethora of in many cases new…

Does SEO Make You Sick?

* A recent survey has yielded shocking results: one in ten Americans considers HTML to be a sexually transmitted disease. This sounds funny, doesn’t it? Now consider one of the other survey questions. It also asked what SEO means. Here…

SEO vs SEO 2.0: Top 15 Differences

* What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0 or in other words old school and modern SEO: SEO SEO 2.0 Link building as in manually adding them by submitting static websites…

Improving Productivity While Working Fewer Hours

* You have probably heard the “work smarter not harder” thing a few times haven’t you? Unless of course you have never read about productivity. It’s true. As I got older and the blogging, social media and search industries more…

Google Sells Endorsements to SEO Agencies

Last time I have written about Google on this blog I promised to be more positive about the search-monopolist mega-corporation advertising company. You know, it’s not easy for me after all the issues I had with Google. Nonetheless this time…

Step by Step Outreach Plan for Lasting Success

* I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

How Cool Web Design Leads to Shareability Failure

* More than 10 years ago I wanted to become a so called Flash developer. I enrolled at a state funded six month long course to learn use Flash to build websites with animated effects. I failed. During this half…

Guest Post by Matt Cutts on Spammy Link Building

This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration here and there to stress the main message. In my recent article on the…

Optimization is NOT “Just Marketing”

* There are a lot of articles recently telling us that SEO is “just marketing” now. SEO is dead, “finished” or only makes sense as part of digital, internet, inbound or content marketing. I’m really tired of reading this cliché….

Simple Ways to Optimize Your Site

When a year ends and a new year starts we often reconsider what we’ve done last year and plan for the upcoming year. Many people attempt to implement huge changes of their life style or business practices. It’s far better…

The Perfect Outreach Message Example

TopVacuumForPetHair * Recently an outreach message that I got has not only worked immediately but it was so good that I decided to show it off and explain why it’s perfect in detail. Of course you know by now that…