7 Ways Self Submission Hurts Yourself on Social Media
Many webmasters still assume that self submission is the best way to gain links and exposure on social media. You just dump your content on a social site and “done”. Most social media experts will disagree though.
There are at least 7 ways self submission hurts you on social media even if there is some exposure gained. Getting links from social media works differently anyways.
1. When you submit your blog post or site yourself nobody else can do it.
I often encounter this mistake where webmasters with no authority at all submit their posts and waste them due to their low status on social sites, whereas I could get plenty of votes for the same submission.
2. Legit users don’t like you
When you submit your own stuff you rarely will submit the best content so other people will view you as a ow quality, selfish submitter and don’t trust you in the future. You end up being trusted less than a new user.
3. Admins and moderators watch you closely
After several self submissions in a row your domain might get banned as it will be viewed as spam, just due to the excessive self submission. Some more disgruntled users will vote you down, report you or even bully you for that.
4. You won’t make many friends either
People you submit content of tend to befriend, like and remember you. After a while these people start submitting your stuff too naturally, no vote exchange needed. When you submit only your own stuff nobody will notice you and submit your posts.
5. You can’t judge what works where
Social media power users know what works where, how and why. They now what people visit a platform and how a piece of content must be presented to become popular. You don’t know. You don’t know unless you become a power user yourself, you can’t just by subitting your own stuff. Catch 22.
6. You gain no authority over time and throughout different social media sites
I’m a nobody on Digg, I rarely use it and do not contribute much. My contributions on StumbleUpon, Mixx, Sphinn and elsewhere made me so well known on social media that I get recognized at Digg too and even without a network of friends people vote for me because they trust me (and read my submissions in the first place). This works the other way too. You might change your user name but you can’t change your website URL too often. People will know you from elsewhere and vote you either up or down.
7. I’ll ignore you
Many people assume that just because I do SEO and they have a crappy SEO site I have to befriend and like them or let them join my Mixx SEO 2.0 group. When you display solely selfish behavior by submitting your own crappy sites over and over I will ignore you or even report you as spam in some more serious cases. On the other hand when I see a new user who contributes great content from day one I will eagerly check him out an visit his homepage. There I will pick up some good content and submit it myself.
In SEO 2.0 we frown upon self submission anyways as it reminds us of the dark ages of SEO 1.0 and low quality mass submission to social sites. SEO 2.0 works without self submission.
It’s not selfish media, it’s social media, so you fail when you’re selfish. You can only succeed being social, whether you want to succeed for a cause, out of ambition or for marketing purposes.