Ads
Stumble Upon was the first to succeed big time with social browsing. Nevertheless it still is a mix of conventional social bookmarking and real social browsing services: Those that monitor your online activity and match it with your own and others patterns automatically. With Stumble Upon you still have to “stumble” manually. Those other services just watch your moves and guess and suggest the next one based on what you like. They work like Last FM but for websites not music.
Stumble Upon, similar “missing link” services like Spotback (not Spotplex!) and the new wave of social browsing start ups is the next big thing that will kill both old school SEO “1.0″ and first wave social news media like Digg. At Digg you still have to sift through piles of information to find something and only end up with the lowest common denominator (crap).
So here is the list:
- Stumble Upon, users stumble half manually over new sites, SEO 2.0 has already been stumbled once
- Spotback, you get news served automatically based on what you prefer, I use it daily
- Yoono, the Last FM of social bookmarking, I have never found as many outstanding sites as with Yoono
- Me.Dium, view and contact others that currently visit the site you are on
- Cluztr, downloadable app that offers a social browsing community
- Swarm, social browsing that shows you most popular websites for a given moment in a real time, farewell Digg. [Currently down for maintenance.]
- Reko, Firefox plug-in that lets you connect to like minded neighbours and thus find new sites that match your interests
Conventional SEO 1.0 that sticks to link building using links that barely anyone clicks will fail in an environment where social browsing is the benchmark of popularity. Digg will die as there are many and more effective ways to find what you look after without being served the same Linux, Apple and gaming console type of content.
This thing has 7 Comments
Digg wont die, it has a massive user base of faithful users. it doesn’t require an install. it doesn’t require you to sign up if you’re just a “viewer”.. i use it just because it’s always the most random interesting things. Digg for the win, I’d suck Kevin Roses balls if i had the opportunity..
Sure, it has a huge fanbase, but fanbases aren’t permanent. As we all know, pop culture changes. And with those changes, the people change…They’ll move on to the next best thing.
Kinda like internet memes.
yoono rocks! - thanks.
I agree that Digg fans will fade off as with every other mass site that has ever come onto the internet, something better will come along and outshine it.
i disagree about stumbleupon; i don’t want to see websites based on every link i ever happen to click on! manual stumbling is better
liz, those sites of course not only count clicks but have some advanced ways of measuring your preferences.
These are great sites!..I preferably love to use Stumble Upon co’z I can get to visit new sites that are interesting and fun..^^
This thing has 4 Trackbacks
[…] Users get highly relevant content that matches their preferences, that’s the way of social browsing. Webmasters get substantial and steady traffic. Especially new and small non-profit blogs like mine […]
[…] http://seo2.0.onreact.com/7-social-b…igg-and-seo-10 […]
[…] Social browsing will make search less and less important in the future anyways. Just try StumbleUpon. Save and share These icons link to social bookmarking sites where readers can share and discover new web pages. […]
[…] Well, let’s look at what SU does: It suggests you websites that might be of interest to you based on your preferences and what your peers like. They call it a discovery tool, some people might reflect on it as some kind of Internet TV (channel surfing) while the official term is by now social browsing. […]