7 Misguiding Terms You Should Abandon
Nowadays we use terms and expressions daily which not only bury the real meaning of the phenomenon they try to describe, they also misguide yourself and others.
Some words simply change your intentions to the negative by adding the wrong meaning or meaninglessness to some things.
I used most of them myself mistakenly without really thinking about the ramifications. These terms infuse hidden negativity into your approach. You have to purge them to change your mindset.
Check out these 7 examples of words or expressions that you should abandon:
- Traffic: I wrote a whole article about that. In German you never say "traffic" you always say visitors. Your visitors are not cars or numbers. If you view them like an amorph mass you will never meet their expectations. Treat your visitors like guests. Offer them some tea and crackers. Also traffic reminds me of drug trafficking and such.
- Link bait, Internet users are not fish and link baiting sounds like tricking people to swallow the bait. Why not speak about link incentives? I have come up with 3 different terms naming all aspects of what you call link baiting nowadays
- Web 2.0 SEO: What could this be? SEO for AJAX apps? Social Media Optimization? It's confusing. Use SEO 2.0 instead: Here it's clear that this means a new phase of SEO and web 2.0 is implicit in it.
- Blog monetization: To be honest, this sounds like "sell out". It reminds me of going to the flea market or pawn shop. Why not "earn a living blogging" instead which sounds 10 times as decent? Or just blog advertising?
- Make money online, yeah, make money online or blogging is the new "get rich quick". It sounds like make money talking or sleeping. It's one of the reasons people hate this. It's bling, bling all over. Again "earn a living blogging" or "earn an income online" sounds 100 times more decent.
- Black hat SEO - Let's face it, what is black hat SEO? It's search engine spam also called spamdexing. SEO stands for optimization, you do not optimize, you fool search engines, circumvent filters, you find loop holes in "black hat SEO". It's in no way an "optimum" afterwards, only for your pocket probably. Get real.
- White hat SEO - By using this term, you acknowledge that all other SEO is not white hat, as well as acknowledging black hat SEO. It's like saying there is good optimization (to make sth. better) and bad optimization (to make sth. worse), if it's bad it's not optimization at all, that's an oxymoron. It's either fixing or breaking things. SEO is fixing, spam breaking things.
Did I already tell you that I was a poet and linguist once? Language transforms reality. Master the language, do not use words that skew reality in the wrong direction and misrepresent things.
I think there are more terms like these that misguide you and others daily. Do you know some? Add them in the comments.