CC: Pilots by Muffet.
The most important thing in SEO 2.0 is to stop “link building” and to start “getting links”.
Link building will always be artificial to some extent whereas when you get links from people who link you voluntarily these links will always be natural.
So you have to provide incentives for other people to link to you.
Here are 7 autopilot link building methods for the lazy bastard that follow this route:
- Providing outstanding content like big resources lists, unseen images or free stuff
- Being easily linkable, linking the headlines (some blogs do not even have “permalinks” for postings)
- Being at the right place and the right time (discovering and covering popular topics at a given moment)
- Socializing with linkerati (bloggers, geeks, marketers etc.) on Twitter e.g.
- Linking out for others to notice you, especially other bloggers, rather new bloggers than the giants
- Targeting Deliocious and other social bookmarking sites, as thee bookmarks will appear on blogs automatically
- Using striking headlines and images as eye catchers otherwise outstanding content won’t stand out enough
This post was originally a reply to an email by Gyutae Park who inspired me to add my 2 Cents about link building.
Using these 7 methods you basically do not have to do tedious link building anymore. You need a blog of course, a Delicious and a Twitter account at least.
Related posts:
- Does Link Building Still Exist as an SEO Practice in 2011?
- Commenting on Dofollow-Blogs as a Link Building Strategy
- 10 New Must Read SEO, Online Marketing and Web Development Blogs
- Image SEO for Photographers and Other Visual Artists
- Image Bookmarking Sites for Daily Inspiration
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This thing has 34 Comments
I love the list. Have been reading a lot about this kind of thing lately. You have some methods that I haven’t looked into lately. Excellent post James.
I love this approach…”stop link building” and start GETTING LINKS!”. No doubt. Lately, I’ve been giving this a whirl, with amazing results, I might add. It’s much easier, too than things that I’ve tried in the past. Content remains king in my domain…
Hey Franklin, thanks for the feedback. The post is by myself (Tad). Due to a WordPress bug, James is the default author and I sometimes forget to change that.
Monique: Yeah, just try to measure the time for trying to exchange links and compare it to blogging or link baiting.
Talking about socializing I don’t see your twitter account anywhere or a LinkedIn profile. I would be more that happy to follow both of you.
Have you consider adding those to the blog?
Great post by the way.
For one of my dead blog, I am creating huge lists of resources to drive some traffic. I hope to get good traffic and links in return. I am looking for that plugin which displays social bookmarking buttons though.
I like especially first tip. Should try and will wait results.
Federico: There is a conflict of interest between simplicity and adding all the sites I’m on. As of now I prefer the uncluttered version of SEO 2.0
I’m
http://twitter.com/onreact_com
and
http://www.linkedin.com/in/onreact
lamsgf: Try
http://yoast.com/wordpress/sociable/
Jack: Yeah, try but don’t wait. #1 doesn’t work without the rest.
Can you expand on point 6 as to why the links would appear on blogs automatically.
Mike: Many people use Delicious widgets that post their links as new posts in their blogs to name just the most common thing.
Damn I hate that term, ‘linkerati’ – it insists upon itself!
I think number 4 is quite important for natural links. People need to know about you and get to know your blog than when a post comes up that interests them they will be happy to link to it. I’ve started a Friday Night Link post hoping that some that I link to might reciprocate (and to share great sites with my readers of course..)
Thanks for the list. This is definitely a goal. I spend way too much time building links and spending money on outsourcing my link building. #2 was a big DOH for me. -PEACE
I was really hoping for a tool that would get me links :-)
Great content though, all of these link building tips are great. I’m still not 100% clear on permalinks though, why not just copy the browser bar
I used all these tactics at some point but the results were mixed,if not poor. Maybe I wasn’t doing it the right way..
#Sam : Usually this technique give a great result. I got a good result with this technique, just like you said you might not doing this in the right way. :D
Hi, some nice ideas there…
What do you mean by “Linking the headlines (some blogs do not even have “permalinks” for postings)?”
How do I link the headlines?
Martin :)
Martoons: The headline has to be a link to the post.
really good 7 autopilot link building methods for the lazy bastard.whenever i work i consider these point.
The thing you have written is quite easy to say, but quite difficult to execute:(. I
have tried this thing so many times, but results are different each time. To do this in a right way, one need to have good experience. And at last I want to say that this article is not just for lazy bastards but for every SEO and Web Master:P. And
one needs to work hard to get expertise in all 7 steps.
I think having good content is definitly the most important thing you can do to get links, the other suggestions are great, but nothing beats good content – It will get submitted for you all over the web once people find it. You just have to find your niche :)
Neticule: “once people find it” is the crucial part ;-)
Nice list. I’d add ensure all your pages have an RSS feed then pinging a thorough list of RSS services with each update to get your content syndicated as much as poss. You can also cite other bloggers whenever you post and have your blog software try to auto-trackback.
Still looking into ideas to improve the sites i produce to make them more link friendly. Getting links in from other sites seems a better way to do things. We can take the chance now to look at ways to make our sites more appealing.
It all comes down to content provide valuable and wanted content and people will link to you
Great List! However this list is useless if you don’t do it right. Excellent strategy should take part.
I especially agree with #4. When interacting with other bloggers, 1 link can easily turn into 50 as the pages get updated.
I agree with Tim that it is a great list but if not done right, it can be just as useless as many other well known but not fool proof approaches.
the old saying that content is king and it always will be. Just a little off topic got to love the cockpit of the 737
Content is Golden, At Adeo content is the only way to make it to the top.
Allen
These tips are all very fine for personal websites, bloggers and consultancy work.
But when you have to redesign someone else’s site and embark on a web-campaign on their behalf, link-baiting just won’t cut.
You need to link-build + web-campaign.. very very intensively, almost aggressively – but not quite.
Content is very important, but if you want to be ranked for some of the bigger keywords in your market at some point you will have to aggressively link build.
Few of Other Easy link building methods are as:
Directory Submission
Article Submission
Social Bookmarking
Press Release Submission
Anon, I think you are missing the point of this post. Its about building great content to attract links, not going out and artificially building your own.
Sounds like the way the web was supposed to be.
Using Doc (pdf) sharing sites and videos have worked for me.Thanks for the post.