What Guest Blogging and Blogger Outreach Are Actually About
Nowadays “content marketing” is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are they? Google…
Non-Google Link Building for Search Emancipated Optimization
* It may be a surprise to you but link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like Infoseek Webcrawler Altavista already did but…
Steal This Blog! SEO2.blog Uses Creative Commons License
* For many years I admired the Creative Commons movement. Yet I have not only been a big fan of community and sharing. I also used a lot of Creative Commons licensed images here on the SEO2.blog! Usually I uploaded…
Giving All Your Great Content to Google for Free? Suicidal?
* One day I chose to block Google search on this blog. Some people considered me nuts. After all it sounds like blog suicide! Why would someone decide to block Google traffic? It’s especially an unexpected move for a site…
How Do You Attract Visitors Instead of Traffic to Your Site?
* A few years ago I noted that there is a difference between traffic and visitors in an article dealing with a broader topic. Then in early January of 2011 I have described it in more depth. This time I’d…
Google Alternatives: Search, Mail, Analytics, Docs…
* One day I banned Google search bots on my blog. After that I felt more confident about becoming independent from Google. You don’t have to be a minimalist self improvement guru who wants to live a perfect life to…
50 Ways to Make the Web a Better Place
Popularity Comes From People When people want to get popular on the Web they often have the popularity itself as a goal. What’s wrong with that? In reality true popularity beyond fame is just a by-product of doing the right…
Hey You, You’re Not Boring – You Rock Like Elvis!
* This is a post about rocking like Elvis instead of being boring. You can skip the boring part about headlines that follows. You can jump right to the rock & roll part to find out how to rock like…
Unnatural Links: What is the Purpose of the Google FUD Campaign?
* Google has been sending out “unnatural links” warnings for quite some time now. At first the messages meant that you got penalized on Google search and thus you potentially lost your rankings and traffic. Then Google started sending out…
Why I Banned Google on my Blog
I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”) blog to ban Google? Let me tell you the whole story below! The enthusiastic start of this blog…
Why Peer-to-Peer SEO Beats Influencer Ass Kissing
* In the past I have written repeatedly about the need to find your peers and to work together with them for the benefit of all parties involved. On the Web it’s not about competing with 7 billions of people….
Free Consultation for Non-Profits, Charities & Activists
Do you want a free consultation on blogging, social media and search? I offer free SEO 2 consultation for How often? Once a week. Contact me when you need one. Let me help you save the world! Why? You are…
Blogging Mistakes Corporate Blogs Still Make
* Sometimes I see stupid blogging mistakes that are so fundamental that they render a corporate blog useless. At the same time it’s often easy to fix many company blogs once you know what to do! It’s nothing I make…
IFTTT Applets for Ethical SEO & Social Media Automation
With so called IFTTT applets you can engage the world without moving a finger. “What are IFTTT applets?” you might ask. IFTTT is an acronym for “if this then that”. It’s a service that allows cross-site programming of multiple other…
Positive SEO Example Campaign to Take Part in
* How positive SEO works Last time I defined what I consider to be positive SEO. Also I went into detail to explain my concept of Google Parkour. How does it work? You link out to your “competitor” in case…
Pinterest Marketing Mistakes People Make and Quick Fixes
Pinterest? You are doing it wrong! OK, I admit it, I have been using Pinterest for many years already. Yet I haven’t done any “marketing” over there. I just used it like a normal person would. By now I have…
Google Newspeak Glossary: Manual Action in Commercial Relationships
Many words hide things! In linguistics we call such terms euphemisms. Euphemisms are often made up words that are meant to hide the real (in most cases negative) meaning of existing terms. Often the terms used are also real words…
Just Say No to Google Opportunism
During Nazi or Stalinist rule it was matter of life and death whether you were support the bloody regime or speaking out against it. Even trying to subvert it without speaking out publicly ended up fatal in most cases. Nowadays…
Get Linkable Assets Not Link Building
Are you interested in link building? Yes, that’s what you think. In reality you need something else though: linkable assets! Let me explain. How? As an independent consultant who hasn’t dozens of employees to do his work. The Han Solo…
Is Positive SEO Possible? A Google Parkour Case Study
* Negative SEO Nightmare In recent years so called “negative SEO” has been one of the most written about topics in the search marketing industry and beyond. Luckily only a few major publications have covered the topic or even used…
