Testing New “Best” Responsive Theme

Testing New “Best” Responsive Theme

Some of you may have noticed I am testing and customizing a new theme for SEO 2.0 – it’s responsive aka mobile and tablet friendly. Additionally it’s great for readability. The name of the free theme is Best and indeed…

Web Design by Itself is Worthless

Web Design by Itself is Worthless

It’s strange how when you want to sell blogging, social media or SEO services you have to explain and prove ROI (Return On Investment) at every step. At the same time I rarely witness debates about the ROI of web…

7 Kinds of Tweets You Need to Send Out Daily

7 Kinds of Tweets You Need to Send Out Daily

 * While doing blogger outreach and relations for clients I often have to explain what it is and what it entails. The most important thing is the value proposition I said last time. On the other hand you need a…

Advantages of Google-Free Blogging

Advantages of Google-Free Blogging

* OK, it’s been a few weeks since I banned Google on this blog and I see some of the consequences. In sheer numbers I get less “traffic” of course. I explained before how most of Google “traffic” weren’t real…

What is Your Value Proposition and How Do You Present it?

What is Your Value Proposition and How Do You Present it?

* Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of any business website or even online interaction, the so called value proposition. I’m doing a lot of blogger…

This is Why Google Search is Dead and What to Use Instead

This is Why Google Search is Dead and What to Use Instead

m4s0n501 I’m not a big friend of Google for a myriad of reasons. I won’t deal with those here. There is one simple reason why I prefer not to use Google Search though whenever possible. Google Search is dead, it’s…

What Guest Blogging and Blogger Outreach Are Actually About – Stop Perverting Them

What Guest Blogging and Blogger Outreach Are Actually About – Stop Perverting Them

* Now that “content marketing” is the latest rage people who have no clue what content really means are perverting ages old techniques like guest blogging and blogger outreach. Many lazy SEOs are late to this renamed “great content” and…

Non-Google Link Building for Search Emancipated Optimization

Non-Google Link Building for Search Emancipated Optimization

* It may be a surprise to you but link building has been thriving long before Google. When I joined the Internet and started publishing poetry online in 1997 Google didn’t even exist. Many search engines like Infoseek, Webcrawler or…