Can Inbound Marketing Replace SEO?

Can Inbound Marketing Replace SEO?

Image: Inbound marketer creating funny content to sell bananas or a happy client finding optimized bananas?* No, it can’t. Inbound marketing can’t replace SEO. Neither can content marketing, search marketing, online marketing/internet marketing or digital marketing. Why do I ask…

Social Sites Every Business and Professional Should Use

Social Sites Every Business and Professional Should Use

Many marketers argue that there is no single social media to go after for businesses trying to join the conversation. They’re right to some extent but I disagree nonetheless. There are 5 social sites you have to join and use…

How to Determine Content Quality and Write Accordingly

How to Determine Content Quality and Write Accordingly

* There seems to exist a broad consensus that content is king, but only great content or rather quality content. Last year, with the so called Panda or high quality update Google made quality content the ultimate goal. How to…

Pinterest or How to Evaluate Social Media Opportunities

Pinterest or How to Evaluate Social Media Opportunities

Unless you’ve been hiding in a cage for a few months you have heard the news: Pinterest is the best thing since sliced bread. I don’t want to join the myriads of opportunistic writers and hail the new hype. Instead…

Screaming Frog

Screaming Frog

Screaming Frog is an UK search marketing agency based in Henley-on-Thames Oxfordshire. I’ve noticed them due to the wildly popular freemium SEO software “SEO Spider” of the same name they offer. I tested it only a few times but many…

What is Content? It’s not Your Sales Copy

What is Content? It’s not Your Sales Copy

It’s not the packaging, it’s what’s inside. Here it’s anti-gravity from Brooklyn Superhero Supply. A few weeks ago I published a list post about the 10 most common content strategy mistakes most businesses make. I promised back then to go…