Panama Hat SEO

Panama Hat SEO

I confess: I’ve been lying to you all these years! I don’t wear a white sombrero like my avatar does. I wear a Panama hat instead. There is more to it than just the hat type I realized recently. It…

The New SEO – Search Engine Organization!

The New SEO – Search Engine Organization!

Mexican Fans by Celso Flores (image added by sombrero expert optimizer Tad of SEO 2.0) “The New SEO – Search Engine Organization!” is a guest post by Albert Gouyet, Vice President of Product Marketing, BrightEdge. With the World Cup Finals…

Quick & Dirty SEO or Quality Optimization?

Quick & Dirty SEO or Quality Optimization?

* Last week I went to the barber. Actually she’s a female barber so should I say hairdresser then? I paid 25 Euro for approx. 45 minutes. That’s quite but not very expensive. A haircut for a man costs 8…

Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug

Search Marketing Standard: The Future of Print & SEO – Interview with Associate Editor Frances Mary Krug

The Search Marketing Standard is not only the oldest search marketing print publication I know of, it’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. Recently I had…

Why People Hate Ads and Love SEO

Why People Hate Ads and Love SEO

* I hate ads. I’m not the only one. Most people hate annoying ads. People hate ads on the Web and block them using a plethora of tools. They also hate outdoor ads and TV ads. They hate them for…

Sometimes Success Lies in Moderation

Sometimes Success Lies in Moderation

* Just yesterday I noticed that I entered the Adage 150 top marketing blog list at #143. Today I’m at #149. This might change quickly again so I’m not here to solely brag about it. The exact point in time…

SEO is a Craft not a Science

SEO is a Craft not a Science

Running Bumblebee by wwarby Recently there has been a backlash in the SEO industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to…

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords

Google Filters: Exact Match Anchor Text Links Are the New Meta Keywords

* It’s always fascinating to see how Google treats SEO techniques that have gone main stream. Basically Google often uses filters on them. Of course many people out there abuse SEO techniques once they know they work.   What’s the…

Stop Social Media Hopping Now to Save Your Business Later

Stop Social Media Hopping Now to Save Your Business Later

Social Media: Paradise or prison? Are you social media hopping? Have you been on Friendster then on MySpace and finally on Facebook for a year or more just to consider moving to Ello?  I’ve been there, done that. Maybe not…

Arizona SEO Experts Against Racism

Would you stop this guy from entering Arizona? I don’t read the news. It makes me sick. Sometimes you can’t ignore the bad news though. They creep in from all over the place, Twitter, Facebook etc. One of the ugliest…

Great Niche Social News Sites for Bloggers and Internet Entrepreneurs

Great Niche Social News Sites for Bloggers and Internet Entrepreneurs

Niche social news sites are one of the most important pillars of an SEO 2.0 strategy. Only by taking part in niche communities you are able to deeply connect with your peers who then support you elsewhere on the Web….

SEO Tools: Why & How to Track Rankings on Personalized Search

SEO Tools: Why & How to Track Rankings on Personalized Search

Actual rankings in Google Webmaster Tools (now Google Search Console). Here the query [seo blog] and the number of impressions for my blog. When it comes to SEO software many people in the SEO industry cry foul. Others try to…

Interview with Business Blogger Steven Snell on His Recent 50k Blog Sale

Interview with Business Blogger Steven Snell on His Recent 50k Blog Sale

Steven Snell is a professional blogger who also runs a design business. He is the man behind Vandelay Design, DesignM.ag and Traffikd. Especially his two flagship design blogs have been very successful in the past both by the sheer numbers…

Twitter Social News Mashups that Kick Social News Ass

Twitter Social News Mashups that Kick Social News Ass

Wisdom of crowds has proven very useful in organizing the information overflow of the Web. Sadly though the first wave of social news sites like Reddit are broken. There is a social site that has ongoing success though that has…

Hey Freelancer: Are You a Worker or an Entrepreneur?

Hey Freelancer: Are You a Worker or an Entrepreneur?

Construction Worker by Saad Akhtar Recently it dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the past as…

Are You a Real Time Idiot? A Racing Rat on Steroids? A Twitter Zombie?

Are You a Real Time Idiot? A Racing Rat on Steroids? A Twitter Zombie?

Blue Eyed Zombie by Josh Jensen After spending two years on Twitter, participating almost daily there, I have noticed a gradual change in user behavior. It seems that many of us, including me are becoming real time idiots. Another tendency…

DIYSEO Interview with Patrick Gavin

DIYSEO Interview with Patrick Gavin

SEO industry veterans Patrick Gavin, most known for launching Text Link Ads a few years ago, and Andy Hagans have launched a major project. It’s called DIYSEO and is a kind of SEO software or actually a web app that…

Global Domination by Multilingual Marketing and SEO

This is a guest post by Christian Arno of Lingo24. With international markets, content and localization go hand-in-hand. Sure, over 50% of the European Union speaks English to a native or fluent standard, but almost half don’t speak it to…

Attention! SEO 2.0 Was Spreading Malware

Hello Dear SEO 2.0 Readers! Unfortunately the SEO 2.0 blog has been compromised on April 6th, 2010 along with other sites on my server. The purpose of the attack was to spread malware. In case you have visited the SEO…