Panama Hat SEO
I confess: I’ve been dishonest all these years! I didn’t wear a white sombrero like my avatar did. What else? I wore all kinds of hats. Some were even all black. Yet those were the exception. Usually I wore a…
The New SEO – Search Engine Organization!
Mexican Fans by Celso Flores (image added by sombrero expert optimizer Tad of SEO 2.0) “The New SEO – Search Engine Organization!” is a guest post by Albert Gouyet, Vice President of Product Marketing, BrightEdge. With the soccer World Cup…
Quick & Dirty SEO or Quality Optimization?
* One day I went to the barber. Actually she’s a female barber so should I say hairdresser then? I paid 25 Euro for approx. 45 minutes. That’s quite but not very expensive. A haircut for a man costs 10…
Search Marketing Standard: The Future of Print & SEO – Interview
The Search Marketing Standard is not only the oldest search marketing print publication I know of. It’s also the most focused and probably most popular one. Over the years I’ve enjoyed reading numerous issues of the magazine. One day I…
Why People Hate Ads and Love SEO
* I hate ads. I’m not the only one. Most people hate annoying ads. People hate ads on the Web and block them using a plethora of tools. They also hate outdoor ads and TV ads. They hate them we…
Sometimes Success Lies in Moderation
* Blogging Often vs Publishing Only the Best Content For a while already I’ve been quite envious of blogs with a high posting frequency like Search Engine Journal Moz Hubspot They manage to post daily or even more often and…
SEO is a Craft not a Science
* There has been a backlash in the search engine optimization industry against what is deemed to be a non-scientific approach when it comes to SEO testing or collecting statistical data. Some people argue that you have to treat SEO…
Google Penalty: Exact Match Anchor Text Links Hurt Your SEO
* It’s always fascinating to see how Google treats SEO techniques that have gone mainstream. You won’t believe what happens next: Google often uses filters or downright penalizes them. Of course many people out there abuse SEO techniques once they…
How to Use LinkedIn for Business Networking: Marketing Resources
* Summary: This a a comprehensive list of LinkedIn marketing resources for business people of all kinds. This post will give you an overview of state of the art LinkedIn optimization best practices and enable you to use it properly…
Stop Social Media Hopping Now to Save Your Business Later
Social Media: paradise or prison? Are you social media hopping? Have you been on Friendster then on MySpace and finally on Facebook for a few years just to consider moving on? The social media site game is over I’ve…
Great Niche Communities for Bloggers, Business People and Web Entrepreneurs
Niche communities are one of the most important pillars of an SEO 2.0 appraoch to audience building. Only by taking part in niche communities you are able to deeply connect with your peers. These “engagers” you met in communities often…
SEO Tools: Why & How to Track Rankings on Personalized Search
Long story short: You can see actual rankings in Google Search Console. Above you see the query [outreach message] and the number of clicks and impressions for my blog. Yet there are also other tools beyond Google that help you…
Twitter Social News Mashup that Kicks Facebook’s Ass
Wisdom of crowds has proven very useful in organizing the information overload of the Web. Sadly though the first wave of social news sites like Reddit are broken. Also the ever popular Facebook rather spreads sensational but fake news from…
Hey Freelancer: Are You a Worker or an Entrepreneur?
* After a few years of freelancing it finally dawned on me what the biggest roadblock to my financial success is. I started my freelance career as a worker and I’ve remained one ever since. I sensed it in the…
Are You An Online Zombie? Do Make These Stupid Mistakes?
Does social media make you feel stupid? Do you make stupid mistakes online? Me too! I’ve spent 15+ years on Twitter (Now X), participating almost daily there! While at it I have noticed a gradual change in user behavior. It…
Global Domination by Multilingual Marketing and SEO
This is a guest post by Christian Arno of Lingo24. With international markets, content and localization go hand-in-hand. Sure, over 50% of the European Union speaks English to a native or fluent standard, but almost half don’t speak it to…
SEO 3.0 – Hanging Out With the Hipsters
It has been already many years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. At least when it comes to SEO 2.0! No innovation. No next big…
Image SEO for Photographers and Other Visual Artists
Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big difference between being successful on…
The Best Way to Convert Visitors to Supporters is to Forge a Bond
In modern SEO we often encounter the term conversion (rate) optimization. What’s that? It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual visitor…
The Simple Freelance SEO Guide
* How to thrive as a freelance SEO? This simple freelance SEO guide explains. It worked for me! I’ve been working as a freelance SEO since 2004. Before that I was a freelance Web developer. Thus I’m not new to…
