10 Google Social Search Optimization Techniques

10 Google Social Search Optimization Techniques

The new by default personalized search by Google is a big paradigm shift in SEO.  I’ve already written about the changes personalized search mean for blogging social media search engine optimization etc. I prefer to call it social search as…

12 Effects Google Personalized Search Has on the Web

12 Effects Google Personalized Search Has on the Web

Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…

How to Use X-Twitter Lists for SEO

How to Use X-Twitter Lists for SEO

X-Twitter allows you to organize accounts into lists using its Web interface. X-Twitter clients like XPro (formerly TweetDeck) also support lists. Everybody uses lists as if they were the best thing since sliced bread. The SEO community is as always…

Interview with SEO Rockstar & Personal Development Guru Glen Allsopp

Interview with SEO Rockstar & Personal Development Guru Glen Allsopp

Image: Rockstar by N1NJ4. As a regular SEO 2.0 blog reader you probably know who Glen Allsopp is. I have linked his blog postings quite often in the past and he even blogsitted SEO 2.0 once a year ago while…

10 Blogging Mistakes Most Bloggers Make

10 Blogging Mistakes Most Bloggers Make

* Sometimes it takes years of blogging to notice your most obvious mistakes. I’ve been blogging privately since 2003, then professionally since 2005! I still blog for clients! By now I have made most mistakes you can make as a…

Speed Up Firefox the No Bullshit Way

Speed Up Firefox the No Bullshit Way

Over the years I’ve tried numerous ways of speeding up Firefox. Most posts on that topic make you change some hidden preferences and such. I say: That’s bullshit! I’ve never experienced much of an improvement after making some voodoo tweaks….

Google Indexes Twitter Links

How to get indexed by Google? Just use Twitter. This is no joke. I ran a test on Twitter to find out whether Google indexes Twitter links and surprise, surprise it does in certain cases. Of course Google can’t ignore…

101 Tweets on How to Use Twitter

101 Tweets on How to Use Twitter

How to Twitter? It’s a question asked by millions of clueless but eager to learn new Twitter users. Yeah. I know. It’s now X not Twitter. And tweets are x’s! Yet it sounds much better to say “tweet”! So let’s…

The Freemium Business Model for Blogs

The Freemium Business Model for Blogs

While contemplating business models for my blog one idea has been the nowadays common freemium approach. Freemium means a basic free entry level product and additional premium features for more advanced users. It’s very popular with software. For example many…

Ignore SEO 2.0 Jobs for 3.5$/h

Ignore SEO 2.0 Jobs for 3.5$/h

Job adverts make me furious! That’s surprising as it’s difficult to annoy me these days. I’m over 40 now and not as easily infuriated anymore thanks to Zen meditation among others. Also I’m a Web professional for 20+ years now…

Authority and Trustrank

Authority and Trustrank

Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

Blog Commenting for SEO and Exposure: More Than Dofollow Links

Blog Commenting for SEO and Exposure: More Than Dofollow Links

When I am blogging less I get also fewer visitors and thus fewer comments. In times like these I get more comments for the SEO benefit of it. Comments out of the sheer joy of commenting become rare. There is…

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

Most traditional SEO techniques are boring. Even worse: SEO is actual work in most cases. I’m lazy like hell. I wish I had a 4 hour work week or something. Other people automate everything but I suck at programming. Others…

Smart Ways to Influence Social Media Traffic

Smart Ways to Influence Social Media Traffic

With the meteoric rise of social media like Facebook, Instagram and Pinterest the rules for spreading your message online have changed. It’s no longer about simply optimizing content and building links for Google. Popular social media posts get substantial traffic…

5 Things I Learned about SEO from Taking a Few Days off

5 Things I Learned about SEO from Taking a Few Days off

A spontaneous trip to the sea I took a few days off this week on the coast of the Baltic Sea. We just went there without booking a hotel or something. I don’t know about elsewhere but in Germany the…

Reasons to Regulate Google & Search

Reasons to Regulate Google & Search

This article deals with the urgent need to regulate Google and proposes radical open source like transparency as a solution. Do we need to regulate Google? Yes, of course. We really have to regulate Google. The question is just how…

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an excellent article about it – but the Wikipedia censors deleted it. I’m glad. I prefer to spread…

How to Engage on X-Twitter for Marketing Credibly

How to Engage on X-Twitter for Marketing Credibly

When I wrote about X/Twitter marketing for the first time it was a huge success! It became the most read by subscribers post on SEO 2 ever. More than 1k regular SEO 2 readers have read it within a week….

When Link Building Think Relationships not Technology

When Link Building Think Relationships not Technology

When link building many stingy webmasters only want inbound links. In contrast they don’t link out. They are even afraid that links from User Generated Content (UGC) – like comments – are draining their PageRank. Is your site authority leaking…

Outbound Links and SEO: Linking Out is a Ranking Factor and Benefits Your Site

Outbound Links and SEO: Linking Out is a Ranking Factor and Benefits Your Site

* Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…