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Women are like websites. Getting links is like having sex. You can pay for sex or you get it for free. If you are very attractive you have no problems. If you are ugly, boring and shallow you have to pay. Still there are lots of guys that are quite intelligent, interesting but kind of introverted. I know, I was one myself. The same applies to websites.

There are very useful websites out there that still won’t get many links for many reasons I do not want to recount here. Their webmasters have the money to purchase links, but they don’t want to to pay prostitutes especially as Google scares people with penalties who enter bad neighbourhoods.

So what can you do if you want to stay ethical and can’t think of any linkbaits or other methods to get links? What to do if you could pay a link but you do not want to annoy big Google?

Well, consider one of my 20 methods of getting legit paid links without getting banned. Many of those methods are even cheaper. Moreover nobody can harm you, they are perfectly clean.

Skip text link ads, paid reviews and other controversial link building tactics.

No bribery or dirty tricks involved. Starting with easy already well known and often practiced ones. The farther you get, the deeper you enter terra nova of SEO 2.0!

Indeed as altruism is the best egoism, the most successful of the methods help you by helping others.

Donate money Support webmasters or programmers and many will link to you to show their appreciation Just one link, often with a high PageRank, but sometimes spammy if people donate only for SEO reasons (you can tell when you read German anchor texts)
Sponsor a Wordpress Theme Better pay a designer to make a Wordpress theme for you and then give it away on your site, people will naturally link it At least the designer will link to you, potentially hundreds or even thousands of links if the theme really rocks.
Pay a developer to code a Wordpress or Firefox Plugin You can’t do everything yourself, pay someone to create a useful Wordpress or Firefox plugin . Brings potentially hundreds of links, Aaron Wall does it for instance.
Stage a contest Give away penalty of small prizes unlike those who offer a “free iPod” for thousands of contestants. Depending on how stingy you are you get some, many or no links. Contests are common, so be creative.
Offer free web hosting for artists or activists Artists and activists will love it and you can ask them to link to you, but they most often will even without being asked Everybody loves art and many people support activism, so those sites get strong so you get a good link for each site you support.
Help charities There are many ways to support charities but giving them money is the most direct one. There are thousands of them, so you surely will find dozens of causes you would like to support. The charity will probably link to you and if you do a little more, announce it big time, people will love you for it and link to you
Create a charity Internet Marketers for Single Mothers? Why not? Why just donating money to someone who probably has not the marketing skills to get real support and outreach? Will get you lots of links.
Offer discounts for students Students have less money now, but will have more in future. Already they are important influencers online. Offer discounts for them. Students have homepages, indeed I had one my first three years of my Internet endeavour in college. If you offer something useful to students many will link to you. Ever heard somebody talking about .edu links?
Use a product or service of a company that will show you in their portfolio Many companies will proudly show off their clients in their portfolio, sometimes even write a success story. Why buy a product of a company that does not bother? Choose the one that does. One link, often high PageRank. If you let a well known designer redesign your site you may even get dozens of backlinks through CSS galleries.
Send bloggers presents (your product) There are millions of bloggers. Most of them below the radar of the Technorati Top 100 although they are experts in their trade. Sent them a present, your product for instance. They will be delighted and blog about it. If it’s a nice present even other bloggers may link to you. I you send presents to a bunch of bloggers, you will get a bunch of links…
Mirror a heavy traffic site Support your favorite open source software, videographer or netaudio artist with a mirror. Potentially dozens or hundreds of links.
Pay a designer to create free icons Every webmaster needs icons, but who wants to pay for them? Or who can afford it? Many links, depending of the quality of the icons.
Buy an established blog or website Many bloggers blog for some months and then stop and sell their blogs. Often with high PageRanks. Keep the blog going and get many links to that blog.
Pay a programmer to create a useful tool A SEO tool or CSS generator of some kind will always get some attention. Depending on how useful the tool is, you get plenty or at least some links.
Pay a copywriter to write guest articles at established weblogs I write myself and the links are often the best ones. At least before I started SEO 2.0 At least one link per article, but authority links.
Pay a translator to translate your articles and give ‘em away Your article republished all over the world for free? It’s possible. SEO 2.0 posts have been translated in at least a dozen languages. Dozens, even hundreds of links possible
Offend an evil corporation and pay a lawyer to defend you What about a lawsuit against Yahoo for handing over Chinese dissidents to the police? Invest in freedom. Basically if you can convincingly fight against anti-democratic corporations people will love you. No wonder.
Pay a cracker to deface your site Well, you get linked for being defaced. Especially by your readers. This is a win to win situation if there is no real destruction done. The cracker can brag about that and you get linked. Many links if the defacement is spectacular enough and people care for your site.
Pay a star to make a guest appearance on your site Musicians and writers in most cases lack money, even the famous ones! It can be just a visit with some pictures. Lots of links, especially if you target the MySpace generation. They’ll love it.
Pay an artist to offer a mp3 download for free on your site Why not paying the artist to offer his new song as a download on your site? Make sure that the people link the page/site not the mp3 directly though. People love free mp3 downloads, especially by well known rock stars.
The more known or the rarer the more links. Many in any case.


Now don’t get me wrong. Not one of this methods is about “manipulation” or something. They’re not even really paid links. They are completely legit and you won’t get penalized for them whatsoever. Otherwise Google has to penalize the Web as a whole!

On a side note: I do not use the methods myself as I can garner enough links without paying anything, I’m just sooo cool ;-) ! I used some of the methods without payment, such as guest blogging.

The best things in life are free. The same on the web. So treat those ways of getting paid links as a first step to organic link heaven.

Also, you pay, but you give away for free, so you’re almost there, at completely organic link getting (not building, as then the links appear by themselves)!

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October, 2007 | You can follow comments through the RSS 2.0 feed. You can leave a comment, or trackback.

This thing has 21 Comments

  1. Posted October 10, 2007 at 2:37 pm | Permalink

    Very cool!

    Many “internet marketers” are so focused on finding the next big “thing” that they rarely look outside of the box. This should help a few I know.

  2. Posted October 10, 2007 at 4:05 pm | Permalink

    You mean you should not just open your wallet but open you wallet AND use your head?

    Sounds like a lot of work !

  3. Posted October 10, 2007 at 6:36 pm | Permalink

    Some really great ideas, Tad. Especially the ones about charity and activism. Very smart, and, of course, real charity and activism also benefit from that approach. I think the trick is to build up a ton of sympathy around your charity… and THEN hire a cracker to deface your site!

  4. Posted October 10, 2007 at 6:38 pm | Permalink

    Thanks Terry. In fact the biggest obstacle for SEOs is the “taking shortcuts” approach. The slightly longer way leads you higher up.

    Social SEO: It’s even “the more you use your head the less you have to pay”.

    Michael, you have really dangerous ideas! I think the toughest part will be the genuine interest in the cause you support. Do not fake support, but choose a cause that you support anyways.

  5. Posted October 12, 2007 at 8:28 pm | Permalink

    Tad,

    Great list. I am thinking the college student promotion is the one that is money. I haven’t tapped these waters myself but I imagine there are huge numbers of innocent little homepages that will throw you a great link if they only knew about you.

    Andrew

  6. Posted October 12, 2007 at 8:44 pm | Permalink

    Very cool ideas. I really like the idea of becoming involved with a charitable organization - you can help them, they help you, everyone (hopefully) wins.

  7. Posted October 14, 2007 at 5:18 am | Permalink

    Hi there,

    Just wrote a similar post at SEOmoz, that might be interesting. I’ve got a similar buy links by proxy approach, but also some other points about protection.
    http://www.seomoz.org/ugc/how-to-protect-your-site-from-google-if-you-sell-text-links

  8. Posted October 15, 2007 at 3:09 am | Permalink

    Now, that’s out of the box! Informative and entertaining post, great job :)

  9. Posted October 15, 2007 at 7:29 am | Permalink

    Great overall blog! Not all of these are going to offer a direct SEO benefit and some of the linking styles are showing signs of being discounted (Mainly the wordpress theme).

    However, with that said, it’s a still an overall great article for pulling in more exposure to your site.

  10. Posted October 15, 2007 at 2:25 pm | Permalink

    Basically its just like politics. You can’t buy votes but you are allowed to pay for marketing that persuades people to buy votes.

  11. Posted October 15, 2007 at 7:26 pm | Permalink

    Great ideas, I especially love the lawsuit against yahoo idea - i wish someone would try that, then write a blog to chronicle it.

  12. ny seo
    Posted October 16, 2007 at 5:01 pm | Permalink

    confounded penalizations! now google is the “ad police”

    it is gonna be difficult and time consuming for them to police online ads. similar to what Mrs. Boxer said about congress policing newspaper and other ads.

    anyway, this list you complied is really useful. Thanks

  13. Posted October 20, 2007 at 4:07 am | Permalink

    I’ve just created a charity: “Save Karen From Her Horrible Day Job Before Evil Stress Kills Her.” Will you link to it? :-P

    Seriously, this article is great and also very entertaining. I’ve stumbled it, and now I’m going to bookmark it on del.icio.us. :)

  14. Posted October 22, 2007 at 11:51 pm | Permalink

    Hey nice seo blog. I got here through subliminals blog.

    I like the list even though some are quite risky! like “Offend an evil corporation and pay a lawyer to defend you” lol. Though I can see how they work. I used to use the review my website link bait. But since john chow has been penalised by google, I have discontinued the campaign.

  15. Posted February 3, 2008 at 2:39 am | Permalink

    Interesting article. You gave me a lot of ideas but I will probably let anyone create a smart plugin for something common.

  16. Posted February 17, 2008 at 5:49 am | Permalink

    Been back at square one with a brand new site and having to do the link building bit, your list is some welcome comic relief ;-)

  17. Posted February 22, 2008 at 1:26 pm | Permalink

    A nice list but tough to actually achieve it.

  18. Posted June 3, 2008 at 4:42 pm | Permalink

    Really good post, enjoyed reading! Not so long ago me and a friend of mine agreed that the work involved in link building was the same as the work involved in dating woman…….we were having troubles in both areas! haha…..thanks again, plenty of unique ideas. :)

  19. Posted August 3, 2008 at 5:52 pm | Permalink

    Getting links is definitely the hardest part for me. These are some creative suggestions but most are not practlicle for me to do. Free links are the sweetest for sure!

  20. Posted September 16, 2008 at 7:40 pm | Permalink

    Bruce:

    Honestly I just type the link formula in the Google search box to see where my top 3 competitors are getting thier links.

    Josh

  21. Posted October 12, 2008 at 11:42 pm | Permalink

    Very useful. How does google know if you pay for a link. Does this basically mean if you advertise then your natural search will go down?

This thing has 6 Trackbacks

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    […] you are very attractive you have no problems. If you are ugly, boring and shallow you have to pay. Tad Chef Dear The Inspired Solo, it began. (You know you’re in trouble when they won’t even call you by […]

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