10 Usability Sins that Make me Bounce and Never Come Back

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Bounce rate means the number or rather percentage of people who leave your site instantly after taking a look for less than a second. Many people bounce due to your own mistakes as a web designer or blog writer. I collected 10 of these usability sins that make me bounce and never come back again:

  1. Layer ads hiding your content, I’m off. In contrast if there is a full page ad on while background I will stay. Imagine a movie scene hidden behind an ad. The 2nd one would be an ad break
  2. No content above the fold/scroll. If I can see only Google Adsense and banners, I’m gone.
  3. Loading too long. I’m in a hurry. In many cases I won’t wait until your Flash animation has it’s 100% especially if I don’t know what to expect.
  4. Portal like information overdose, unless I’m looking for a portal or portal like site.
  5. A stupid publication name like “fun…” or “interesting design” or “cool art”. Splog!
  6. Black background: My eyes are strained, if you haven’t read advice on readability and contrast for the last 10 years it’s your fault, you scared me away
  7. Badly displayed images, either having clearly visible JPG artifacts or wrongly resized: This looks sooo clumsy that I leave!
  8. “Make $$$$$ quick” with this and that. People seriously buy into that?
  9. Smilies! I like them from time to time, but emoticons in huge sizes at the top of the page are ridiculous.
  10. Huge Headlines in Verdana, gosh that looks ugly, Verdana is no headline font!


All these sins do not enhance your site, they break it, while at the same time you can very well live without them. So take heed to basic usability and remove all of these no-nos. You’ll feel better afterwards. Your site visitors will stay longer too.