During the recent three weeks I have performed a very simple SEO test to determine the influence of the newly introduced personalized search feature by Google. This one allegedly works with cookies only and it personalizes your search results by default even when you're not logged in.
Google claims that the sites you visit via their search results most will show up higher up in search results the next time.
It doesn't work though.
Default personalized search is a myth.
That's the more than surprising result of my empirical test.
To find out about personalized search or personal search as I prefer to call it for the sake of simplicity I took the searcher's perspective. I did not yet want to test the SEO consequences ...
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